These are the features we currently have on our platform, which will help you better customize and increase the performance of your campaign.

Ad Serving

Our Ad Serving features offer complete creation and customization options for your Creatives, Creative groups, Creative Builder, and Ads.

There, you will be able to customize your creatives and configure their domain and size to better suit your needs. You can also create creative groups, which are very useful if you want to display several variants of the same banners while maintaining a simple configuration for ads. Creative groups also allow you to run A/B tests to determine which creatives perform the best.

Catalog Storage Service (CS2)

In our CS2 area, you will be able to import your eCommerce products and then have access to our feature Recommendation Models, which will provide your catalog information regarding users then reanalyze your catalog's ad to better fit that user's need and recommend other products.

Data Management Platform

Use DMP to collect and manage data about your audience's online behavior through our Cookie Pools and Trackers, then use this data to track your audience and define targets for customized ad campaigns.

Campaigns

Our campaign area is the feature that will gather all of our current features to start your campaign, you will be creating your campaign, setting your budget, targets, ads, and then having metrics available in real-time as soon as you start your campaign.

Monitoring

All BMS resources have monitoring metrics associated with them. These metrics can be visually inspected on the corresponding Metrics Tabs. However, we do have a separate Monitoring feature to help you collect data from all of our features and then organize them as you wish, you can either store this data on our platform or use a webhook to direct this data to your favorite data management tool.

Blue Media Services is a complete and customizable “self-service” platform that allows users to develop solutions to digital media strategies. Our mission is to democratize the AdTech market, combining cutting-edge technology with respect for privacy to help our clients boost their sales.

You focus on your company's growth and we provide you with the technologies you need, with an infrastructure open to integrations and equipped with advanced tools that will help you create campaigns, optimize operations, redirect leads, and boost performance.

The BMS team operates globally and focuses on providing services that are very similar to our culture and values. We enable communication with a stable auto-scaling server with transparency of results and costs, as well as cost flexibility; all to optimize your accessibility and maximize your business results.

Our Features

These are the features available on BMS.

Solutions

We have set up some solutions to help you get started on our platform and try our features.

Branding campaigns aim to increase the awareness of a given brand and bring the user to your website. All campaigns have this main components: a Target (what is the subset of the population that should see your campaign), a Budget (how much do you want to spend daily on the campaign) and a list of Ads (what the users should see). Follow the steps below to create your branding campaign.

Creating a new campaign

In our Home Page, click on and then , fill in the details paying attention to:

• The domain you choose must be the same domain selected when the ads were created.

• The bid price you choose directly influences the quality of the inventory you will get access to. The more mainstream a website is, the more expensive it becomes. We recommend opting for a variable bid price so that you can get impressions in a wide variety of websites paying the market rate for each, and optimizing your daily budget. The $0.50 to $1.50 is a good starting point.

• You can schedule your campaign to begin or finish at specific dates, but if you choose to have it starting in the future, you won't see any metrics or real-time data right away. We recommend setting up and testing the campaign first, then scheduling it for a future time. It's also possible to run a campaign without a finishing date.

• You can leave the other fields with their default values. More details on how to optimize and further configure the campaign can be .

After saving the campaign, select it on the list to continue its configuration.

Defining a budget

For your campaign to run, we need to know how much you are willing to spend daily. The system will spread your impressions throughout the entire day. In the Configuration > Budget panel, simply type the amount and save it.

Configuring one or more targets

You can specify your target audience by using four main filters:

• Location based: You can choose who to show ads to based on where these users are located by either specifying the country and region or by adding geofences around specific addresses.

• Content based: You can choose what websites to display your ads at based on the content of the website including the language it was written in, the categories that identify what it is about, specific domains, and keywords present in the URL.

• Device based: You can choose what devices to display your ads in based on the device characteristics such as its operating system, browser, and device type among others.

• Inventory based: You can choose what inventory to purchase based on what ad exchange is providing the ad spaces, the position of the ad space on the website, or its past viewability.

Please note that the more filters you apply, the more specific your audience will become. We recommend that you play with these settings until you find the right targeting options that work for your campaign. You can clone existing targets to make it easier to change some aspects and monitor their performances.

Choosing which ads to show

You can remove or select more ads at any time.

Turn on the campaign

Note: You can enable or disable your campaign at anytime and also make real time changes while having the campaign active. Any changes you make will take up to 15 seconds to take effect.

Watch the impressions and clicks in real-time

When your campaign is active, you can go to the Real Time panel and check your campaign events happening in real time:

• Impressions: The bid placed won the auction and your campaign got the right to display the ad to the end user.

• Deliveries: The end user's Browser downloaded your ad from our Ad Server.

• Displays: Your was displayed inside the end user's browser.

• Views: The end user has seen at least 50% of your ad on his screen for 1 second at least.

• Clicks: The end user clicked on your ad.

Check metrics

While real-time events are kept for 15 minutes, you can check the campaign metrics for any time interval. Metrics can take up to 5 minutes to display the most recent data.

In the metrics tab you can explore several metrics, grouping values by specific fields, change visualization between charts and tables, change time range, and download the data to analyze it in your own device.

Most relevant metrics

• Budget Spent - indicates how your budget is being spent over time.

• Impressions and CPM - indicates how many impressions are being made and what is the Cost-per-Mille.

• Viewability - indicates the percentage of impressions that are actually being seen.

• Clicks and CPC - indicates how many clicks are being made and the Cost-Per-Click.

Grouping options

• Campaign: Good to compare the performance of multiple campaigns.

• Ad: Check which Ad is performing better and make adjustments or remove them.

• Target: Be able to see how your targets are performing and which of them can be improved or disabled.

• Exchange: Get to know how the exchange is behaving and which is worth your spending your budget in.

Visualization options

• Metric Cards: This manner is an easier way to view your metrics and compare them with others since they will be showing you a graphic and pointing to each group chosen.

What is a Webhook

Webhooks are typically used to connect two different applications. When an event happens on the trigger application, it serializes data about that event and sends it to a webhook URL from the action application—the one you want to do something based on the data from the first application. The action application can then send a callback message.

Putting it in other words, when using a Webhook, all data provided by the first application will be sent automatically to a second application. Once the data reaches the second application, you can define how much of that data will be used, how and where the data will be placed, creating a fully customized data management.

In this solution, we will use a case where we want to collect data related to an Ad-Delivered event. From all data collected from that event, we will be using only Time Stamp, Domain, Campaign ID, and Ad ID, once we get that data, we will then create an action to send it to a Google Sheet.

The main reason for collecting that specific data is that we want to know the exact domain the user is receiving our banners and check if these domains are relevant to our campaign's target.

Requirements

• Event Pipe or another feature that uses Webhook

• Zapier or any tool that has a Webhook feature

• Google Sheets

• Active Campaign

Follow the steps below to successfully manage your data through a webhook.

• (Zapier)

Creating an Event Pipe

To use a webhook, we will be using the Event Pipe feature to gather data from a running campaign.

Go to our Monitoring tab and click on Event Pipes.

Insert the URL provided by Zapier or your data management tool, and then save your Target and Event Pipe.

Make sure to have your Event Pipe enabled and an Active campaign to collect data and send it to your webhook tool.

Configuring your Webhook Tool

For this solution we will be using Zapier as an example, but feel free to use your favorite data management tool, the only requirement is having a Webhook feature.

Zapier is a tool that presents multiple integrations that can promote automation to your daily tasks, it is a paid tool that has a trial in which you can check if this tool is useful, you will need to create an account to start using, even during trial.

We will then configure our trigger and action, based on Webhook + Event Pipe + Google Sheets.

Trigger

This is the most important step, since here you will be getting the Webhook URL to start collecting data from BMS.

To configure our trigger, click on Trigger and then Search for Webhooks by Zapier.

Then move to the App & Event Tab on your right, there you will configure your event to a Catch Hook event.

Move to the Test Tab and get your Webhook URL.

After configuring the webhook URL to your Event Pipe, click on Test Trigger to collect a data sample and use it to configure your Google Sheet.

The data might take a while to be available, once your event pipe sends information to your tool, this is the data you will get from that event.

Action

We will use Google Sheets to manage the data collected.

Create a Google sheet on your preferred account, and then have the Columns ready to be configured.

In this example, we will be collecting the following data: Time Stamp, Domain, Campaign ID, and Ad ID.

Note that you can name your columns according to your needs, feel free to set any identification that feels better for you.

We will be using the Create Spreadsheet Row Event on our Google sheet action configuration.

After Configuring your account in the Account Tab, move to the Action tab.

There we will configure our Spreadsheet, worksheet and which data will be sent to each column.

To better search each value, type on the search tab the value you want to collect.

After configuring all data fields with the collected sample from the Trigger test, you will be ready to start testing.

Start Collecting Data!

Once you have an Active Campaign, Event Pipe and Webhook, this is how your Google Sheet will be updated.

The accounts section is available when clicking on your account's name next to the top right corner of our pages, and then clicking on your account ID.

Settings

On the accounts page, you will have access to your account information, including the BMS accounts you have access to and your registered billing information.

Some of your account data can be edited, you can change its name and set tags for it, making your organization easier.

The billing data is editable as well, in this case, all the fields available are editable.

Organization

The organization is a feature that allows you to better track your results and investments by compartmentalizing them under different accounts. This means a brand can have a separate account for each of its campaigns or products, or a publicity agency can have a separate account for each of its clients. Having an account for each objective helps achieve better tracking, as the data obtained on the account that was dedicated to it, will be referring to a single objective, product or client.

Only the main account will have access to the organization settings, while the other accounts in the organization will have access only to their own data.

Service Quotas

These are the services which are limited by quotas:

• Public Blueprint Limit: This quota limits how many public blueprints you are allowed to create.

• Campaign Limit: This quota limits how many campaigns you are allowed to create.

• Media Storage Limit: This quota limits how much storage your media can use.

• Organization Account Limit: This quota limits how many accounts your organization is allowed to have.

• Organization Limit: This quota limits how many organizations you are allowed to have.

As you can see, the service quotas list provides data about the default quota and the current quota for your services. You can also observe that we have a column for adjustability, which indicates whether a quota can be adjusted.

There is a 'History' tab on the service quotas page. To view your requests, select the related service quotas from the service quotas list. In this tab, you'll be able to view your request history.:

As you can see, there are some status for you to follow your request as it is being analyzed by our support team:

• Pending: Your request was received, but our team has not analyzed it yet.

• Rejected: Our team has analyzed your request and for some reason, it was refused.

• Approved: Our team has analyzed your request, it was approved, and your quota has been adjusted.

• Canceled: Your request was canceled by the account administrator. If the quota adjustment was approved before it was canceled, the given quota will be redefined to the default values.

Account Restrictions

There are some restrictions that might be applied to your account under different circumstances. When your account is restricted, you may be unable to use the platform until the restriction is revoked.

The picture above shows the message displayed when your account has been restricted, or when you're trying to access something without the necessary permissions from the account administrator. If you believe this is the case, please contact our support team for more information about the restriction applied and what is needed to revoke it.

Retargeting is an online advertising strategy designed to re-engage users who have previously visited your website or mobile app but did not complete a desired action, such as purchasing a product, signing up, or filling out a form. The main objective of retargeting is to bring these users back to your website or app and motivate them to complete the action they initially intended.

To help you create a retargeting campaign from start to finish, we've developed this article. Here's what we’re going to cover for this purpose:

Cookie Pool

We start by creating and installing a cookie pool on your website. A cookie pool is a database built upon users' stored cookies. Cookies are small files stored on a user's web browser that contain data about their behavior on the internet.

The cookie pool feature collects additional data on audience segmentation and improves campaign performance.

Creating a Cookie Pool

1. On the , in the DMP section, click on Cookie Pools.

2. Click on to create a Cookie Pool.

3. Now you can set a Name and Tags for it.

4. Insert your domain and select the exchanges you desire.

5. Set the period and the size of the cookie pool.

6. Click on to save your cookie pool.

Installing a Cookie Pool

3. Add this code to the <head> tag of the pages where you want your users to be added to the pool.

   • We recommend you ask your website's developer to perform this action.

   • Alternatively, you can install this tag on your website using Google Tag Manager (GTM).

Catalog Storage Service (CS2)

Once you have created a set of cookies, it's time to create your product catalog. This will allow you to use recommendation models that increase ad conversions by presenting your products in dynamic banners.

Creating a Catalog

3. Set a Name and Tags for it.

5. Follow the instructions on the install instructions tab to install the catalog pixel into your website:

   • On the install instructions tab, you will have access to image tags, which are necessary to track interactions on your website with the products in your catalog, each tag tracks different actions on your website.

   • It's also necessary to replace the indicated placeholder with your offer ID, the same ID you use for importing it so metrics can be synced.

Creating an Import Channel

1. At the menu on the Right, click on Import Channels.

3. Here we need to configure the three tabs available for it to be working properly.

   • General Tab

     1. Set a name and tags for your Import Channel.

     2. Select the catalog from where you will import your product data.

     3. Select how often your catalog should be updated to add or edit your products.

     4. Select how often your products must be removed from your catalog.

   • Source Tab

     1. Select the protocol used on the URL from which the products will be imported.

     2. Inform the URL from which the products will be imported.

     3. Select your catalog format between the available options.

   • Mapping Tab

     1. Inform the template model of your catalog, this step may require the help of our technical team.

After completing the steps above, enable the import channel to start working with it, you can also perform a test to confirm that it's working properly, to perform this test, follow the steps below:

1. Select the import channel that you need to run a test for it.

3. Flag the 'Testing Mode'.

4. Select how many products that should be tested.

5. Set if you want to use the channel's settings for deleting products or if you want to remove them before the test begins.

7. Select the import channel you've run the test, and at the jobs tab you can confirm if the channel is working properly or not, in case of any issues with it, they will be displayed in the column "Issues".

Products

In this section, you will be able to view all your products. Flag the checkbox of the products and go to the details tab to see more detailed information about it, like the offer ID, for example.

Trackers

Track your audience's website activities using trackers, and utilize the data to create a product recommendation model based on your catalog.

Creating Trackers

3. Set the name for your tracker.

4. Setting tags will help you find this tracker more easily.

5. Set the maximum number of users. New users cannot be added once the limit is reached, but existing user's actions will still be tracked.

6. Set the maximum amount of events tracked per user, once the limit is reached, the system will automatically delete the oldest events to make room for new ones.

7. Set how long you want to use these trackers, after this period your tracker activities will be deleted.

Configuring Trackers

Set events for tracking specific actions of your audience.

3. Setting a name for your event will automatically set an ID for it.

4. Set the custom data field with the information you want to track, for example: "offerid".

6. Set a name for the action.

7. Choose between a 'Call a Webhook' or 'Track in Catalog' action:

   • For a 'Call a Webhook' action, inform the URL to where the data should be sent. Here you can also choose default and customized activities to be tracked.

   • For a 'Track In Catalog' action, choose the desired catalog, then the activity you want to track, it's also possible to track a customized activity.

Installing a Tracker on Your Website

After creating your trackers, events, and actions, you must install them on your website to start using them. There are 3 install methods available: Script, Pixel, and Redirect.

• Script

  2. Click on the 'Install Instructions' tab, and choose the event you want to track.

  3. Select the Script option.

  6. Add this script to your website's code, on the page where the event will be tracked.

  7. You can also use a tag manager, like Google Tag Manager, to add this script to your website.

• Pixel

  1. After choosing an event on the 'Install Instructions' tab, select the Pixel option.

  2. If you have configured custom data fields, please use the indicated placeholders to inform the values.

  4. Add the Pixel tag to your website's code, on the page where the event will be tracked.

  5. You can also use a tag manager, like Google Tag Manager, to add this script to your website.

• Redirect

  1. After choosing an event on the 'Install Instructions' tab, select the Redirect option.

  2. Provide the URL to which the user should be redirected after the event is captured.

  3. If you have configured custom data fields, please use the indicated placeholders to inform the values.

Tracker's Metrics Tab

The metrics tab allows you to visualize how your trackers, events, and actions are performing. On the metrics tab of the trackers' page, it´s possible to filter the data that is displayed according to your preference, here are the available filters at the moment:

• "Group By": Select how you want to group the displayed data, by tracker or by event.

• "Visualization": Select how you want to display your data, metric cards, or table.

• "Period": Select the period that contains the data you need.

The data collected by the trackers makes it possible to show dynamic customized ads to your target, without it, it's impossible to generate or show dynamic banners.

Recommendation Models

Recommendation models are used to fill up your dynamic banners with data about your products based on your catalogs and the tracked activity of your website.

Creating a Recommendation Model

3. Set a Name and Tags for it.

4. Select the catalog from which the model will collect data and lead interactions.

If you stop using a recommendation model, we recommend disabling it instead of deleting it, as deleting a model also deletes the data collected by this recommendation model.

Setting up a Source

Now that we've created our recommendation model, we need to set up some sources for it, there are 2 source types available, DMP trackers and Catalogs (CS2). Using DMP trackers as a source will relate your recommendation model to the data collected by the trackers installed on your website. The Catalogs (CS2) option will relate your recommendation model to your catalog data, establishing a product ranking. Below are the steps to set up a source based on the desired source type:

• DMP Trackers

  1. Select the recommendation models you want to use this source for.

  3. Set a Name.

  4. Set a limit of catalog products from which data will be collected.

  5. Choose DMP Tracker as the source's type.

  6. Select the tracker from which you will collect the data.

  7. Select the event configured on the tracker from which you will collect data.

  8. Set the field containing your offer IDs.
• CS2 Product Ranking

  1. Realize the steps 1-4 above.

  2. Choose CS2 Product Ranking.

  3. Select the action you want to use to rank products for this source.

  4. Inform the period in which metrics will be checked and collected.

Sources are used to bring your product data to your dynamic banner, you must have at least one source for each space available in your dynamic banner, each source fills up only one space at a time, so if you have more spaces than sources, some spaces will be empty on your dynamic banners. We also recommend setting up at least 3 sources per recommendation model.

Creative Builder

Use the Creative Builder to create blueprints and builds that will help you to create your ads faster.

Blueprints

Blueprints are models for creating ads quickly and efficiently. These pre-made models allow you to build ads that meet your business needs with ease.

Built on web design languages, Blueprints can offer you the flexibility of creating dynamic banners. Even, if you are not familiar with web development languages, you can confidently use one of the pre-made Blueprints available.

How to use Blueprints

At first, you will need to choose between creating a blueprint on your own or using an already existing blueprint.

• Creating a blueprint model.

  3. Set a Name for your Blueprint.

  4. Set tags to make it easier to find it later.

  5. Choose the availability according to your preference, selecting public will make your blueprint available for everyone using the BMS platform, and private makes it available only for you and those with access to your account.

  6. Select the desired banner sizes.

  8. Feel free to use the given system parameters according to your needs.

  9. You can also use our Macros for better interaction with your ads' viewers.

• Using an existing Blueprint model

  2. Turn off the 'Owned' option, this will show you all the public Blueprints available at the moment.

  3. Choose the Blueprint according to your business needs between the options available.

Builds

Create builds using your blueprint models, builds help you create dynamic banners showing products from your catalog, used for your retargeting campaigns.

Creating Dynamic Banners Using Builds

3. Now set a Name for it, you can also set tags to make it easier to track it.

4. Choose your domain.

5. Now select a blueprint model.

6. Select the sizes for your banners. It's recommended to use sizes with equal proportions for each build, for example, use one build for vertical banners and then create another for horizontal banners, this will keep the proportions of the logos, images, and products shown.

7. Use the Parameters on the left side to set and customize your logos, images, product grids, and more.

8. As you change the parameters, you can see a live preview of how your banner will be shown to help you find the perfect adjustment for your business needs.

Creative Groups

Group several creatives as a single unit to apply different weights and compare performance between variants, this comparison is known as A\B test and it's very useful to discover what kinds of creatives are more interesting to your audience.

Creating a Creative Group

3. Set a Name and Tags for it.

4. Select your domain.

5. Select the format of the creatives in the group.

7. Set a weight for each creative you've added.

   • This weight should be used to define what creatives you want to be displayed more often to your target, the greater the weight of a creative, the more it will be displayed.

Ads

Here is where you create your ads using your creative groups and send them to the AdExchanages Review, you can also create rules to control how your ads will be delivered, and follow your ads' status and metrics.

Creating an Ad

3. Name it and set tags for it.

4. Select your domain.

5. Choose a format for your ad.

6. Select the creative group you want to use.

8. Check the box to send your ad for review on all supported ad exchanges.

Bulk Ads

You can use this option to create ads quickly and massively.

2. Set a Name and Tags for your ads.

3. Select your domain.

4. Inform the URL to where the ad should redirect to when clicked, parametrization is allowed (UTM, for example).

5. • Use Existing

     1. Select all the images you want between the ones you've already uploaded to the platform.
   • Upload New
   • Use Web Adress (URL)

     1. Add one image URL per line.
6. Flag the option to group creatives of the same format to be able to perform an A/B test.

7. Flag the option to send your ads to a review from the Ad Exchanges.

Rules

In this tab, you can set up rules for running your ads only in specific hours and days.

Creating a Rule

1. Select the ad you want to set a rule for.

3. Set a Name for it and select what Creative Group should be affected.

5. Select the hours you want your ads to be displayed on each day. If there are some days you don't need this ad to run, unflag all the hours on these days, and it won't be running on these days.

7. The rules can be activated/deactivated any time you want, you can do this by switching the rule between on and off on the rules tab.

Ad Exchange Reviews

In the Exchange Reviews tab, after creating your ad, select it to monitor whether Ad Exchanges will approve or reject your ads. In case of refusal, you can check the reason in the comments column. After making the necessary adjustments, you can resend the ads for a new review.

Campaigns

This is where you'll find and be able to monitor your campaigns.

Creating a Campaign

1. On the BMS homepage, click on Campaigns, in the campaigns section.

3. Set a Name and tags for it.

4. Select your domain and time zone.

5. Set when the campaign should start and end.

6. Set your Bid price:

   • Fixed: This option will use the configured value to bid. Please insert your target CPM value here.

   • Variable: This option will optimize your bid's cost in a defined range, looking for the smallest bids possible. Insert the lowest and the highest value of your CPM.

7. Set the frequency cap, this is the number of times an ad of the same campaign will display to the same user.

8. Set how many bids you want to request for a second.

Target

After creating your campaign, you'll need to set a target for it, for retargeting campaigns, you must use cookie pools as one of the target options since the objective is to re-engage users that interacted with your website and the cookie pool is the feature that collects this data, you have some other options to help you build your ideal target, including geographic location, language, domains' categories, domains, keywords, and Ad Exchanges. Our targets work on an 'AND' system, which means that every target added to a campaign will work with the others to bring you a more specific and qualified audience.

Creating a Target

1. Select the campaign that will receive this target.

3. Set a Name for your target.

4. On the Locations tab, you can set your target's location.

   • Geographies: Use this to include or exclude countries and regions where your campaign should be delivered.

   • Geofences: Define a location and the distance radius of where you want your campaign to be delivered.

5. On the Contents tab are some important settings for your target:

   • Languages: select the language of the websites where your ads will be displayed, you can also exclude languages that you don't want.

   • Categories: include specific categories so your ads will only appear on websites featuring content in those categories, you can also exclude categories, so your ads won't be shown on websites with content in those excluded categories.

   • Domains: include specific domains so your ads will only appear on those specified websites, you can also exclude domains so your ads won't be shown on those excluded websites.

   • URL Keywords: include or exclude URL keywords so you can refine where your ads appear based on the URL's content.

6. On the Devices tab, you can set parameters to your targets' devices:

   • Operational Systems: select operational systems so your ads will be displayed to users navigating the web on those systems, you can also exclude operational systems so your ads won't be shown to users on those excluded systems.

   • Browsers: select browsers so your ads will be displayed to users navigating the web through those browsers, you can also exclude browsers so your ads won't be shown to users on those excluded browsers.

   • Device Types: select device types so your ads will be displayed to users navigating the web on those devices, you can also exclude device types so your ads won't be shown to users on those excluded devices.

   • Visited URL Keywords: by defining Visited URL Keywords, you're tailoring which devices will see your ads based on their recent navigation history. We track the URL's that a device has accessed within the past 24 hours.

   • Visited Domains: By defining Visited Domains, you're tailoring which devices will see your ads based on their recent navigation history. We track the domains that a device has accessed within the past 24 hours.

   • Cookie Pools: select cookie pools so your ads will target only the users who have been added to those selected pools, you can also exclude certain cookie pools so your ads will not target users from those excluded pools. This is a necessary setting for retargeting campaigns.

7. On the Inventory tab, you can set your exchanges, viewability, and ads' position:

   • Exchanges: select ad exchanges to display your ads through those platforms, you can also exclude ad exchanges so your ads won't appear on those excluded platforms.

   • Position: select inventory positions to strategically place your ads for optimal visibility and engagement, you can also exclude positions to place your o ads on all non-excluded options.

   • Viewability: adjust the slider to set the minimum viewability threshold for ad slots. Your ads will only be matched with inventory positions where the viewability percentage is higher than the selected threshold.

Budget

Here you set your campaign's daily budget in USD, you can also track how much of the budget has been spent already, how much you still have available, and the current budget target.

1. On the Configuration tab, in the budget section, inform your budget value in USD.

Concepts

Creatives

This is the smallest building block of our ad server. A creative represents the code that will be delivered to the end user when your ad is displayed.

You can provide the HTML code yourself or the platform can generate the HTML code for you if you give an image and link URL.

Creatives can be in one of 3 states: draft, in review, and approved. Any modification to a creative's content will put it in a draft where it won't be served to users. You can submit any changes for review and if everything is in accordance with our policies, the creative will be approved.

Creative groups

Creative groups, as the name suggests, allow you to group several creatives while applying different weights to each.

This is most useful when running A/B tests with any number of creatives to measure which performs better.

Ads

Ads are what the end user's browser requests from our Ad Server. They are composed of one or more rules where each rule specify a set of conditions that once met will direct the user to a particular creative group.

When the end user's browser makes the ad request, the creative group associated with the first rule that matches will be delivered. At this time, one of the creatives configured on the group will be randomly selected by weight and then delivered.

Creative Builder

To simplify the creation of standardized creatives you can use Blueprints and Builds. These features can also be used to generate dynamic banners containing your products.

Blueprints

Blueprints define a base HTML code that can be dynamically generated based on user input. The parameters required for the generation can also be customized.

Builds

When you have a blueprint ready and wish to create creatives from it, you create a build. A build will record what creative sizes you want, the blueprint used, and all parameters. Once created, the build will generate all the creatives for you. You can at any moment alter any parameter and the creatives will be updated to reflect the change.

Our platform offers an alternative method for creating creatives. You can create them through our Blueprints and Builds tab, by using them you will be capable of creating dynamic banners totally customizable, which will grant you freedom in creating these creatives.

Blueprints

Blueprints are models for creating ads quickly and efficiently. These pre-made models allow you to build ads that align with your business needs effortlessly.

Built on web design languages, Blueprints can offer you the flexibility of creating dynamic banners. Even, if you are not familiar with web development languages, you can confidently use one of the pre-made Blueprints available.

Builds

On builds, you will be using your previously created blueprint to generate creatives in bulk and customize them according to your campaign's needs.

Ad and Campaign resources have a dedicated real time monitoring tab that allows the customer to see what is being delivered in real time.

The events available are:

• This event is registered any time a campaign wins the right to display an ad to the end user. This is the point where the media acquisition cost is charged.

• This event is registered when the end user's browser requests the ad content from our ad server. This is the point where the ad server cost is charged.

• This event is registered when the end user's browser loads and displays the ad on a page.

• This event is registered when at least 50% of the ad body is shown on the screen for at least 1 second.

• This event is registered when the end user clicks on the ad. For this event to be tracked you must be using the BMS Click Tracker which is enabled by default but can be disabled by editing the creative's HTML code.

You can choose what events to see by toggling the selector:

Here you can observe all the details for a particular event such as the user's geolocation, IP, browser and device type. The parameters for the bid, ad exchange and domain and those related to the particular campaign, target, ad, ad rule, creative group and creative alongside a preview for the creative itself.

The ad server billing section is available on the billing page. It contains information about every billed item related to ad serving and is divided into 9 sub-sections.

Below is an explanation of each of these sections with their respective details.

Ad Management

The ad management subsection details the costs associated with the ad management process. Storing ads incurs a fee based on the duration of storage and the number of ads stored. Additionally, there is a complimentary quota of 1,000 requests for each of the following services: ad creation, ad requests, ad patching, and ad listing. Charges apply once this free quota is exceeded. Deleting actions are not charged.

Example: In the picture, there were almost 63 thousand ad hours consumed, which is equivalent to keeping nearly 88 ads active for a month (720 hours). This results in a bill of $8.80. Additionally, there were nearly 73 thousand ad requests; the first thousand were free, and after that, the ad requests were billed at $0.01 per thousand, resulting in a $0.73 bill. Therefore, the total Ad Management bill ($8.80 + $0.73) was $9.52.

Ad Rendering

The ad rendering subsection details the costs associated with the ad rendering service. A rendering is counted each time an ad is displayed on a screen, whether it's shown to a user or previewed during the creation process. You will be charged per request when retrieving an ad container or ad content. Additionally, charges for rendering an ad will be based on the number of ad content bytes transferred during the process.

Example: You will notice that in this picture there were nearly 103 thousand ad content requests. The charge was $0.10 per 1,000 ad content requests, resulting in a $10.27 bill. It is also possible to notice that 0.57 GB of ad content data was transferred. The charge was $1.00 per GB transferred, costing $0.57 for the ad content data transferred. Since the ad container only has 56 requests and is charged $0.01 per 1,000 requests, it did not contribute to the final result, meaning the total Ad Rendering bill ($10.27 + $0.57) was $10.84.

Ad Tracking

This subsection outlines the costs associated with the ad tracking service. Each tracked action counts as a request, including those performed during the creation process. Every service in this section includes a free quota of 1,000 requests, and charges will only apply once this quota is exceeded. Fees are based on the total number of requests processed during your ad campaign.

Example: In the image, you can observe that there was a free quota of 1,000 requests per service, after which billing starts. It is noticeable that this quota was not reached for the Ad Click Tracking service, meaning there will be no charges for this service. You can also observe that after reaching the quota, the Ad Display Tracking service is charged $0.001 per 1,000 requests. There were nearly 93 thousand requests for this service, resulting in a $0.09 bill. Additionally, after the Track Ad View passed the 1,000 requests mark, it charged for nearly 48 thousand requests, resulting in a $0.05 bill, reaching a total Ad Tracking bill of $0.14.

Creative Builder Blueprint Management

The Creative Builder Blueprint Management subsection details the costs related to the blueprint management process, the blueprints' storage is charged based on how many blueprints you have and for how long they were stored. There is a free quota of 1000 requests available for the other services in this subsection, after which you will be charged per request.

Example: As you can observe in the image, except for storage, all other services have a free quota of 1,000 requests. Since none of them have reached the quota, there will be no charges related to them. Regarding storage, it was billed at $0.01 per blueprint per month (720 hours). Nearly 1,300 blueprint-hours were consumed in a month, which is equivalent to keeping 2 blueprints stored for a month, resulting in a $0.02 bill for storage.

Creative Builder Build Management

This subsection details the costs related to the Builds management process. There is a free quota of 1,000 requests for all listed services, except for storage. After exceeding this quota, you will be charged per request. Storage is charged based on the number of builds you have stored and the duration of storage on the platform. Deleting actions are not charged.

Example: You will notice that in this picture, except for the storage, there were no charges as the listed services had a free quota of 1,000 requests, which was not exceeded. The storage was charged $0.01 per build per month (720 hours). Nearly 5,000 build-hours were consumed, which is equivalent to keeping almost 7 builds stored for a month, resulting in a $0.07 bill.

Creative Group Management

The Creative Group Management subsection outlines the costs associated with managing creative groups. Deletion actions incur no charges. Each service offers a free quota of 1,000 requests, except for storage. Once the free quota is exceeded, charges apply per request. Storage costs are based on the number of creative groups stored on the platform and the duration of their storage.

Example: In this picture, you will notice that there was a free quota of 1,000 requests for each service, except for storage. Since the quota for these services was not exceeded, there will be no charges. Storage was billed at $0.10 per creative group per month (720 hours). Nearly 60,000 creative group hours were consumed, resulting in an $8.39 bill, which is equivalent to almost 84 creative groups stored for a month (720 hours).

Creative Management

This subsection provides details on the costs associated with creative management. Deletion actions are free of charge. Each service, except storage, includes a free quota of 1,000 requests; charges are applied per request beyond this limit. Storage costs are based on the number of creatives and the duration for which they are stored on the platform.

Example: In the picture, you can observe that there was a free quota of 1,000 requests per service, except for storage. Since none of these services exceeded the quota, there will be no charges. Storage was billed at $0.10 per creative per month (720 hours). With a little more than 74,000 creative-hours consumed, the resulting bill is $10.30, which is equivalent to storing almost 103 creatives for a month (720 hours).

Domain Management

This subsection contains billing information related to the domain management process. There is a free quota of 1,000 requests for the listing domains service, after which charges will be applied per request.

Example: You will notice in the image that the only service used was the domain listing, this service had a free quota of 1000 requests, since the quota was not exceeded, there will be no charges.

Exchange Review Management

The exchange review management subsection contains billing information related to the exchange review process, including refreshing the exchange review status and sending an ad for exchange review. Each will be charged per request after exceeding the free quota of 1,000 requests per service.

Example: In this picture, you will notice that there was a free quota of 1,000 requests for refreshing the exchange review status. After exceeding this quota, the service was billed $0.01 per 1,000 requests. With nearly 15,000 requests made, the resulting bill is $0.15. The other service did not exceed the free quota, so there will be no charges for it.

Creative Groups allow you to group several creatives as a single unit. You can then apply different weights to each and later check the performance of one against the others.

They are very useful if you wish to display several variants of the same banners while keeping a simple configuration for Ads. They are also how you can run A/B tests to determine which creatives perform best.

Managing Creative Groups

Creating a Creative Group

Fill in the details:

• Name - how you want to call this creative group;

• Tags - up to 5 labels that can be used to aid identification and searching;

• Domain - this is the primary domain that the creatives on this group will take the user when clicked;

• Type - the type of creative, can be any common IAB size like "Large Leaderboard (970x90)", "Banner (468x60)", etc.

Configure the creative group composition:

By default, the system will attribute equal weight to all creatives. If you wish to direct more traffic to one creative over another, simply adjust the weights column. The system will calculate the approximate ratio of impressions each one will have.

Editing a Creative Group

Checking the status of a Creative Group

In the Creative Group list, by hovering the mouse over the warning sign, you can check the status of your creative.

Archiving and Unarchiving a Creative Group

Deleting a Creative Group

Monitoring Creative Groups

Metrics Tab

The metrics tab will display all metrics related to the selected creative groups or for the whole account if no creative groups are selected.

Learn more about the Metrics tab.

A/B testing

To check the performance of the creatives in a group, select the desired group on the list and then switch the metrics to be grouped by Creative instead of by Creative Group. You can then compare any of the available metrics between the creatives being tested in the group.

Real Time Tab

The real time tab will display real time events related to the selected creative group.

Learn more about the Real Time tab.

The account billing section will contain the cost details related to the accounts service, it has only one subsection: organization.

Organization

This subsection details the costs related to managing your organization. Deletions are not charged, there is a free quota of 1,000 requests for each service in the subsection, after which a charge per request will apply. Additionally, requests made to the 'get organization' service are counted each time you need information related to your organization, such as when loading the organization page or opening the menu where your organization's name appears.

Example: In this picture, you will notice that the requests for listing member accounts, which are counted whenever you load your member accounts list on the organization page, did not exceed the free quota, so no charges were applied. However, after exceeding the quota for the 'get organization' service, a charge per request was applied, resulting in a $0.01 bill.

Some ad exchanges require a review of your ad before displaying it in their inventory to ensure compliance with their pre-established rules. Once the review is complete, the ad exchange will inform you whether the ad is approved or rejected, along with the reason for rejection.

Reviewing ads is essential to prevent inappropriate content from being displayed on websites that do not accept such content.

Please note that sometimes an ad exchange's rejection might not provide an accurate status for your review. Therefore, make sure to resend your ad for review to double-check the rejection status.

Below are some statuses that Google Authorized Buyers may assign to your ad, along with guidance on how to identify any issues affecting your ad. Here are some statuses that authorized Google Buyers can assign to their ads, along with guidelines on how to identify any problems affecting their ads. The ad exchange statuses shown are specific to Google, as it is currently the only one with a rejection status.

• Adult Content

• Destination Not Crawlable

• Online Gambling

• Inappropriate Content

• Removed By Google

• Revoked By Google

Adult Content

Explicit adult content is not allowed on the ad network. Some adult-oriented ads and landing pages are allowed but will be shown in limited scenarios based on user searches, user age, and local laws.

Below is a table where you can check if your creative presents any of the following examples. If it does, you will need to make adjustments to your creative before resubmitting the ad for review.

*Restriction Level:

• Moderate - Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:

  • The user’s age, the local laws where the ad is being served, and the user’s Safe Search settings.

• Strong - Ads that feature or promote the following types of sexual content are strongly restricted. They will only serve based on the following conditions:

  • The user’s age, the local laws where the ad is being served, and the user’s Safe Search settings.

  • The user’s sexual content Search queries.

Once you receive a rejection for your ad, identify which example better suits your creative and make the necessary changes. After making the changes, resend the ad for review. If the changes made are correct, the ad will not be rejected.

Should you need any further information, check here.

Destination Not Crawlable

Google requires that the destination and content of ads be accessible to the Google AdsBot web crawlers, ensuring that users are redirected to the correct destination after clicking on the ad.

In this scenario, the ads would be disapproved due to an untrackable destination.

Make sure Googlebot is allowed to crawl your landing page by checking your robots.txt file.

Below are some restrictions and errors you may have and how to identify them.

Check which situation your website fits into; you may need to consult your technical team to make the necessary changes to comply with the Ad Exchange's destination requirements.

You can also check here for a broader view of how to fix that issue.

Online Gambling

The promotion of online, real-money gambling or sites that contain or link to content related to online gambling is allowed with country-specific restrictions.

Social casino game ads are allowed on the Open Auction and Deals if they comply with the policies, which will be presented shortly, and if the advertiser has been certified Social casino game ads must target approved countries and should not appeal to minors. Check local regulations for the areas you want to target.

The promotion of social casino games, which are online simulated gambling games where there is no opportunity to win anything of value, such as money or prizes, is allowed.

However, the following are not allowed:

• Social casino game destinations that offers gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game.

• Promotion of "real money gambling" destinations. This includes gambling-related advertisements that appear on your social casino game destination.

Gambling

Promoting ads for offline and online gambling is permitted. However, your ad must comply with the following:

Once you identify your method, you must comply with the rules of the country and get a certificate in order to display ads related to gambling.

Below, you can check the requirements for each country.

You will need the certificate for each country in which you are interested in publishing Ads.

For further information on how to apply for the certification, check here.

Inappropriate Content

All ads and landing pages on Authorized Buyers must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. It is necessary to identify how your creative fits into each category below.

If your creative matches any of the examples above, you will need to make the necessary changes accordingly. Make sure your creative does not present any of the above examples. After making the required changes, resend your ad for review.

For any further information you may need, check here.

Removed By Google

It is possible for a Google-approved ad to be removed later due to policy changes or errors in Google's daily checks. Google's re-evaluation might determine that your ad now violates a rule, leading to its removal.

A common solution for this situation is to resubmit your ad for review. This allows Google to either approve it again or provide the correct rejection status if it still violates a rule.

Revoked By Google

During a campaign, you might stop using some ads, and Google may revoke these ads after a period of inactivity. Google performs daily checks, and if your ad is not being used regularly, it may be revoked. Once you resubmit the ad for review, it should be approved.

In the Ads area, you will create the Ads for your campaign, adding the group of creatives you want to send to the Ad Exchanges for approval.

You have complete control and visualization of the status of your Ad in each of the Ad Exchanges and you can also create rules for promoting these Ads.

Managing Ads

On the Ads page, click on the button.

Creating Ads

On the Select Assets Tab, you will need to fulfill a domain in which your creatives will be representing, you can choose between creating new creatives or using existing creatives.

To configure your UTM Tags, check here for more information.

Creating New Creatives

After selecting your images, you will be shown your uploaded images.

Use Existing Creatives

If you wish to create new Ads based on existing Creatives, select the Use Existing Creatives tab, note that if you have previously selected any images on the Create New Creatives tab, all of your images will be discarded.

A/B Test

On the A/B Test tab, you can decide if you will be testing your Ads to check their results, by setting different weights on each creative.

It is necessary to have more than one creatives selected in order to use the A/B Test.

Naming and Tagging

On the Naming and Tagging Strategy tab, you will be able to customize your ads' names and tags.

• Copy From Assets - Uses the same name or tags from the creative itself.

• Use New - Creates a new name or tag for all ads.

  • Append Size - By checking this option, insert the creative's size into the name.

• Custom - Customize each Ad separately, naming and tagging each one.

You can check the current status of your settings by checking the Preview Editor.

Rules

On your Rules tab, you will be able to set a schedule for your Ad, being able to set a starting date and ending date, as well as setting which day and time.

• You can set a specific time for your Ad to be displayed, if all boxes are unchecked, the selected day will be removed from your schedule.

• While making changes to your schedule, our Preview Editor will display how many hours per week the ads will be displayed.

Exchanges

All ads are sent for review and need Ad Exchange approval in order to be available in your campaign.

• Some Ad Exchanges do not require a review, and your Ads will be available for immediate use.

Review

Editing an Ad

Creating Ad Rules

For an Ad to work, it is necessary to create a rule, you will decide when the ad will be displayed, if you have not created the rule through our Ad Creation steps, follow the steps below.

On your rule creation, you will be able to select the time frame in which your ad will be displayed.

• Name - Set a name to your Rule, to better identify;

• Creative Group - Select the creative group in which your rule will be used;

• Scheduling - You can schedule your ads to be displayed on certain days or time window, making it possible to fully customize when your ads will be displayed.

• Display - Set a starting date and when the rule stops, you can always edit this date when necessary.

Example: Let's say that in the first half of the month, you have a promotion for a 10% discount on products and in the second half of the month for a 20% discount. You could create two Ads with different creatives and create a period rule so that the platform makes this change automatically for you, without the need to create two different campaigns;

Exchange Reviews

Should your ad review fail for any reason, you can check more details here on how to correctly identify the error and how to fix it.

Checking the status of an Ad

On the Ad list, you can check at a glance if there are any issues with your configuration. You can move the mouse over the warning sign to see a description of the issue.

Once all issues are addressed the ad will display a green check.

Archiving and Unarchiving an Ad

Monitoring Ads

Metrics Tab

The metrics tab will display all metrics related to the selected ads or for the whole account if no ads are selected.

Learn more about the metrics tab.

Real Time Tab

The real time tab will display real time events related to the selected ad.

Learn more about the real time tab.

Creatives are the smallest building block of our Ad Server, representing what will be delivered to the end-user when your ad is displayed.

Display Creatives are essentially just blocks of HTML code. You can provide this code yourself or utilize our built-in editor to configure a simple creative that has a clickable image.

Managing Creatives

Creating a Creative

Fill in the details:

• Name - how you want to call this creative;

• Tags - up to 5 labels that can be used to aid identification and searching;

• Domain - the primary domain to which this creative will direct the user when clicked;

• Type - the type of creative, such as common IAB size like "Large Leaderboard (970x90)", "Banner (468x60)", etc.

To design your creative, you have two options:

Static Image

• To use a simple image with a link, on the "Static Image" tab, fill in:

  • The image you wish to display. You can either paste a URL for an image you are already hosting or use the integration with the BMS Media Library to find or upload a new one.

    • Note: The BMS Media Library supports uploads of static images or GIFs as long as the file size is 2 MB or less.

  • The link you wish to open when the image is clicked. This can be any HTTPS URL with query strings such as UTMs. Our standard click tracker will be added to show metrics for the creative.

Editing UTMs

You will be presented with your current website URL and then each UTM tag and its explanation to help you complete them.

When editing UTMs, every time you change a tag, it will automatically update your Link URL, presenting you with the current version of your tags.

• UTM Source: Identifies the source of the traffic. In this case, you would use "BMS" as your source.

  • Example - "BMS": To know that the creative has come from the BMS platform.

  Note: You can add any kind of source to your UTM, it is up to you to decide with one is better.

• UTM Medium: You can use a campaign medium to identify the medium a visitor found your URL on, such as social media, QR code, cost-per-click (CPC), affiliates, organic/paid ads, newsletters, etc.

  • Example - "Social": Since the campaign will target social media, we can set the medium as Social.

• UTM Campaign: As the name suggests, it is used to give a name to your campaign, like "Black Friday Sale," "Thanksgiving Sale," "Launch Campaign," etc.

  • Example - "YourCampaign": Here you can simply state the name of your campaign, to better identify the campaign that the creative is being used.

• UTM Content: Campaign content is useful when you are A/B testing ads. It differentiates identical links that direct to the same URL. For example, when you have two links in one email, this parameter distinguishes between them.

  • Example - "HomePage": The content that the user will be presented to, if we are running A/B Tests on different pages, this is a way of configuring the content UTM Tag.

• UTM Term: Identifies paid keywords in ad campaigns (mainly used for paid search campaigns).

  • Example - "Sport Shoes": This identifies the paid search campaign in which the keywords used for the paid search were Sport Shoes.

Paste HTML

• To use a fully customized creative, switch to the "Paste HTML" tab and insert the final HTML code that will be displayed when the user views your creative.

• This can be anything and it is entirely up to you to produce a working creative with HTML, CSS, and Javascript.

• When you provide the HTML code, our click tracker won't be automatically added. You can copy the click tracker macro (or any other macro you wish) from the bottom template assist buttons and paste it on your HTML. For more information, please take a look at the Macros section.

If you are ready to send the creative for review ensure that the "Send for review" option is checked. If you wish to continue editing it later, leave it unchecked.

Macros

Our Ad Server provides several macros that can be used within your HTML code, they can be found at the bottom of the Paste HTML tab.

Some of them are:

• BMS Click Trackers - These macros will enable BMS to track clicks on your ads. If you don't install any of these, no click event or metric will be registered.

  • Unescaped Click URL This is the most used version. It must be installed at the very beginning of the link, before any other tracker, and before the final URL itself.

  • Escaped Click URL This version is similar to the previous but it should only be used if you wish to have an external click tracker that does not support unescaped URLs.

  • Double-escaped Click URL This version is similar to the previous two but it should only be used if you wish to have a click tracker chain of two or more where the external click tackers do not support unescaped URLs.

  • Cache Buster This macro will inject a random sequence of numbers and is most commonly used to ensure that the requests will not be cached.

Editing a Creative

Enabling and Disabling a Creative

In order to be displayed in a campaign, a creative must be enabled. If you wish to prevent a creative from being displayed, you can disable it, and it will immediately cease impressions.

Archiving and Unarchiving a Creative

Deleting a Creative

Monitoring Creatives

Metrics Tab

The metrics tab will display all metrics related to the selected creatives or for the whole account if no creatives are selected.

Learn more about the Metrics tab.

Real Time Tab

The real time tab will display real time events related to the selected creative.

Learn more about the Real Time tab.

Create builds based on your blueprints to generate dynamic banners for your campaigns. Dynamic banners are useful because they can customize what each user sees according to the parameters set, allowing for more engaging campaigns and improving expected results. For example, when running a retargeting campaign, you can create a build to generate creatives based on recommendation models, which will suggest products from your catalog based on the recent activity on your website, thereby improving your conversions.

Managing Builds

On the BMS homepage click on Builds, under the Ad Serving section, to access the Builds page.

Creating Builds

2. Fill in the details:

   • Name: Set a name for your Build.

   • Tags: Set tags for your organization.

   • Domain: Select the domain to which you want to redirect the user when he clicks on the ad.

   • Blueprint: Select the previously configured blueprint to start configuring its parameters.

   • Generated sizes: Select in which sizes your ads' banners should be generated.

   • Parameters: This section will change according to the selected blueprint, it will contain the same parameters configured on the blueprint, you can adjust these parameters as you observe a preview of how your dynamic banners are being generated.

Previewing Banners

The creatives tab shows you a preview of how dynamic banners are being generated by your builds.

To see a preview on the creatives tab, select at least one build from the build list by checking the box on the left side of the build's name. Selecting more than one will show you a preview of all the selected builds.

Editing, Archiving and Deleting Builds

Builds Metrics

Most of the features in Ad Server have their own metrics tab, containing data about aspects related to each one, including performance and management.

Creatives Metrics

The creatives metrics tab will provide you with data on how your creatives are performing, to learn more about these metrics, check our article.

Ads Metrics

The ads metrics tab will provide you with data on how your ads are performing, to learn more about these metrics, check our article.

Page Load Metrics

The page load metrics tab will provide you with data about your website loads after an ad is clicked, to learn more about these metrics, check our article.

Once you have created your ads and started a campaign, you will be able to check your metrics and analyze your ads performance, providing you with precise data.

Since the group by feature is available for this metrics tab you will also be able to Group your metrics by:

• Ad - See the performance of each ad separately.

• Rule - Check which rule is working better for your ads, making it easy to make adjustments.

• Creative Group - See which creative group is performing better and create strategies accordingly.

• Exchange - Check the performance of an Ad Exchange and make adjustments based on that data.

Each Group by option may present different metrics related only to your chosen option.

Budget Spent

Represents the total budget spent, including media purchases, ad delivery, and bidding activities. This is the overall cost of running your campaign. The campaign is not just based on its bid price, which was established when the campaign was created.

Example: In this metric, you can see that the budget spent per ad has not reached $1.00 since you established our bid pricing below $1.00. If you make any changes during the campaign, the metric will reflect those changes.

Bids and Bid Win %

This represents the number of bids placed on auction. It does not mean you have won the auction, only that you placed a bid based on your bid pricing. The ratio of successful bids to total bids placed is an important metric, as it will be decisive for knowing when to raise your bid price or change your strategy. This metric will help you understand how many bids you win.

Example: The graph shows the volume of bids in a campaign over six days (June 10-16). The number of bids varies considerably, with the peak on June 11th (2,000 bids) and the lowest number on June 14th (less than 500 bids). On June 16th, the highest bid and the lowest bid are equal. You can see from these metrics that not all bids were successful. By making strategic changes based on bid pricing and targets, you can reach a higher win rate. It may be that the audience you were targeting is more expensive than the bid set.

Impressions

After winning a bid, you earn the right to publish the ad on the domain where you placed the bid. An impression is based on a user having your ad downloaded on the domain's page.

Example: The graph shows the volume of impressions during a period of six days (June 10-16). There was a peak of nearly 700 impressions on June 11th. Once you start your campaign, if your bids are successful, you will begin to receive impressions based on winning bids. A campaign focused on branding aims to get as many impressions as possible, since your goal is to reach a larger public.

Impression Price

The prices paid on successful bids. Know exactly how much you are paying for a successful bid.

Example: It is useful to know when the impression is getting expensive. In this metric, you can see that the impression price has met $2.00. This can happen when the targets are not broad enough, causing you to spend more budget to get 1000 impressions. Make adjustments based on your campaign's objective. If you are targeting a more specific audience, your impression price might be a bit high.

CPM

This is the cost per every 1000 impressions. It can serve as a baseline to know whether your campaign is reaching the targeted CPM. Based on your CPM strategy, note that the CPM is not the total cost of your campaign. For that, you will have to check your Budget Spent Metric.

Example: In this graph, you can see that the CPM has reached over $3.50 due to a change of targets. If there is a very specific audience targeted, you may need to spend a bit more to win bids on disputed domains. If you start a branding campaign focused on reaching a maximum of $4.00 per 1000 impressions, you will need to check if your campaign is getting enough bid wins to generate impressions. Make the necessary changes, such as slightly adjusting your targets or increasing your bidding price.

Deliveries and Delivery %

This metric represents the number of ads served from the Ad Server, based on the end user's browser requesting the content. This means your ad will be in the user's browser.

Example: In this graph, you can see that a peak of almost 700 deliveries was reached, with an average delivery rate of 100%. This means your ads are being delivered to the correct audience without any restrictions on their domain. The Delivery metric is often related to the Impressions metric. After winning a bid, your ad will be served to the domain. However, if your delivery does not get a similar result as the impressions, it may be caused by the domain's rules, towards blocking some specific kind of Ads.

Displays and Display %

This metric represents the number of ads displayed in a browser. It indicates that the ad has been downloaded and shown to the user's browser.

Example: In this graph, you can see that a peak of nearly 650 Displays was reached. Even though your impression numbers are a bit higher, the display rate is not reaching 100%. This can be caused by the ad not being positioned well enough, causing the user to not see the ad for even a fraction of their browsing routine. Making changes to the positioning and making the creative more attractive can increase the display rate of your ads.

Views

Number of views according to the Media Ratings Council Guidelines, 50% of the ad must be on screen for at least 1 second. This metric is only validated once the user meets the MRCG requirements.

Example: In this graph, you reached a peak of nearly 400 Views on June 11th. If the views are close to the delivery and display numbers, you can analyze that your Ad is attractive and is achieving a branding result, since people are effectively seeing your ad. The ad must be displayed in the user's browser, and the user needs to see at least 50% of the ad for at least 1 second. If only 40% of the ad is shown, it will not count as a view.

Viewability

The ratio of views to the total number of deliveries. It is an important metric to measure if your ads are being viewed. Based on this, you might need to change your campaign's strategy.

Example: You can see in this graph that the campaign started with an average viewability of 50% to 80%, and after some changes, reached a peak at 100% viewability. If your ads are not being viewed, you might need to check your creative and make changes, or even change the positioning of your ads to make them more visible. Keep in mind that changing the positioning can also increase the bidding price due to the spot being more competitive.

Clicks and CTR

Number of clicks. If your campaign's strategy is based on clicks, pay attention to this metric and make the necessary adjustments.

Example: In this graph, you can see that we reached a peak of nearly 10 clicks on certain Ads. You can analyze this graph to check which Ads are not being clicked as expected and see what they have different from the Ads that have been clicked. A campaign based on Retargeting or Remarketing is focused on clicks to drive conversions. To achieve this, you need to create attractive creatives and may need to allocate a larger budget to secure better positioning and target more specific audiences.

CPC

This metric represents the budget spent for each click. Many campaigns prioritize clicks, and CPC indicates the cost per click. If your campaign emphasizes clicks, it's essential to monitor both the CPC and the Budget Spent metric to determine the overall effectiveness and cost efficiency of your campaign.

Example: In this metric, you can observe that the cost per click varies for each ad, reaching a maximum of nearly $1.30. This fluctuation may be influenced by factors such as when the ad is displayed, the time window you are targeting, and whether the creative is compelling to your intended audience.

Time to Display

This metric measures the time it takes for the ad to load and be displayed. If your ad is too heavy, it might encounter difficulties loading on weaker devices or slower internet connections.

Example: You can see on this graph that some ads are on average taking over 3 seconds to load. If your ad is heavier or close to 2 MB, some users may experience longer loading times, resulting in delays before your ad appears. This can impact directly the visibility of your ad, potentially causing users to miss it during their browsing activities, optimizing your creative might help.

Time to View

This metric measures the time it takes for a user to view the ad. By examining this metric, you can assess whether adjustments are needed regarding the placement of your ad. If users are taking too long to view your ad, it might be poorly positioned.

Example: In this metric, you can see that at the beginning of the campaign, the ads were being viewed much more quickly, largely due to their positioning. However, after some changes, the ads were taking significantly longer than intended, often extending beyond an additional 15 to 20 seconds. An ad displayed at the top of a page is much more visible than one on a side panel, which may require scrolling to view. As a result, changing the positioning of your ad will directly impact the time it takes for users to view it.

Time to Click

This metric measures the time it takes for a user to click on the ad. If users take too long to click, it could indicate that the ad is misplaced or not as attractive as expected. Consider making changes to enhance the attractiveness of your ad or adjusting its positioning.

Example: In this metric, you can observe that, on average, users take 1 minute and 30 seconds before clicking on an ad. If the ad is taking too long to be clicked, you should pay attention to the quality of your creative. It might be better to identify areas for improvement. Additionally, you can also use A/B Tests to assess the performance of each Ad and make multiple improvements in each test to reach a final version of that creative that get more results. Keep monitoring your ads and make constant adjustments.

Bid Price Effective

This metric indicates the prices placed on bids and shows how much you are actually paying on each auction. You can make adjustments to spend less or more budget based on how much you are paying if you are using our variable bid pricing. You can check how our intelligent bidding is affecting your costs.

Example: You can see on this graph that the average bid price ranged from $0.50 to $1.00. When placing bids on uncontested domains, you are likely to pay an average or even the minimum price for the auction, rather than the maximum. However, in highly contested domains, you may need to increase your bid or pay close to the maximum. This is largely influenced by the current price of the auction. In this metric, we observed that at some points, we encountered domains or target configurations that required higher bid prices, resulting in an increase of nearly $1.00.

Budget Spent on Impressions

This metric represents the total budget spent on media purchases and reflects the expenses incurred for acquiring ad spaces.

Example: In this graph, you can see that the budget spent was a little high. However, after making adjustments on the targets, you reached a better average of over $0.75. It is important to know exactly how much you are spending on impressions, to optimize your budget effectively. Impressions are crucial for branding campaigns, as they help reach a wider audience or convey important messages.

Budget Spent on Deliveries

This metric indicates the total budget spent on the ad delivery process, including the costs associated with distributing ads to the target audience.

Example: In this graph, you can see that the average reached was between $0.15 to $0.35. It is important to understand the amount you are spending on deliveries, which is measured by the sum of impressions, deliveries, displays, and views. This will assist you in determining whether the deliveries are meeting your campaign's objectives and enable you to make necessary adjustments.

Additional Information

The page load metrics contain data about how your ads are performing when clicked, specifically about your website's page load, how much time it takes for your page to be loaded after a user clicks on your ads, how much each page loaded costs you and how many times your website's page has been load, you can access these metrics on the metrics tab of Campaigns or any Ad Server features.

Page Loads

This metric displays the number of page loads you had in the defined time frame. The number of clicks and page loads may differ because clicks pass through an anti-fraud filter. A click might be flagged as suspicious and not counted, however, if the page loads up to 15 minutes after the ad delivery, the page load will be counted.

Example: This is a more precise way to count how many users visited your page by clicking on your ads, the user will only be counted after loading your page completely. In this picture, the defined time frame was 3 days, divided into 6-hour periods, you will notice that on Aug 21 there were nearly 25 page loads and nearly 5 page loads on Aug 23.

Page Load Rate (%)

This metric shows the ratio of pages loaded to ad delivery, which means that it shows, in percentage, how much of your ad deliveries resulted in a page load.

Example: In a context where you install the page load tracking tag on your website, you will be able to follow on this metric how much of your ad deliveries resulted in users accessing your website. In this picture, the defined time frame was 3 days, divided into 6-hour periods, you will notice that on Aug 21 nearly 0.75% of the ad deliveries resulted in a page load, and after that, on Aug 23, the page load rate was almost 0.25%.

Cost Per Page Load

This metric shows a median of how much of your budget has been spent for each page loaded.

Example: After installing the page loading tracking tag, this metric will show you a median of how much each page load has cost you in the defined time frame. In this picture, the defined time frame was 3 days, divided into 6-hour periods, you will notice that on Aug 21, at 12:00 PM the average cost per page load was nearly $1.60, this was the maximum cost on the period, after that there is an oscillation that stays between $0.50 and $1.50.

Time To Page Load

This metric shows a median in seconds of how much time was taken until your website's page was fully loaded.

Example: These metrics provide information on how much time it takes until your page loads, you can use this data to improve your ads and your website to be faster, which can improve your retention rate. In this picture, the defined time frame was 3 days, divided into 6-hour periods, you will notice that on Aug 21, the time to load the page was nearly 10 seconds, after that, this time was reduced to nearly 5 seconds and then increased to a little more than 10 seconds on Aug 23.

Click to Page Load Rate

This metric displays, in percentage, the ratio between the number of clicks and the number of page loads in the defined time frame.

Example: The data provided by this metric will show you how many clicks on your ads have resulted in a page load. In this picture, the defined time frame was 1 day divided into 6h periods, you will notice that at 6 AM the click to page load rate was nearly 80%, meaning that 20% of the clicks didn't result in a page load, from noon until 6 PM the click to page load rate was nearly 60%, after that it increases at midnight to 100%, meaning every ad click resulted in a page load.

Additional Information

Once you have created your creatives and started a campaign, you will be able to check your metrics and analyze your creatives and creatives group's performance, providing you with precise data.

Deliveries

This metric represents the number of ads served from the Ad Server based on the end user's browser requesting the content, meaning that your ad was delivered to the publisher.

Example: In this graph, you can see that a peak of almost 700 deliveries was reached. This means your ads are being delivered to the correct audience without any restrictions on their domain. The Delivery metric is often related to the Impressions metric. After you win a bid, your ad will be served on the domain. However, if your delivery does not achieve results similar to impressions, this could be due to domain rules that block certain types of ads.

Displays and Display %

This metric represents the number of ads displayed in a browser. It indicates that the ad has been downloaded and shown in the user's browser.

Example: In this graph, you can see that a peak of nearly 650 Displays was reached. Even though your impression numbers are a bit higher, the display rate is not reaching 100%. This can be caused by the ad not being positioned well enough, causing the user to not see the ad for even a fraction of their browsing routine. Making changes to the positioning and making the creative more attractive can increase the display rate of your ads.

Views

Number of views according to the Media Ratings Council Guidelines, 50% of the ad must be on screen for at least 1 second. This metric is only validated once the user meets the MRCG requirements.

Example: In this graph, a peak of nearly 400 Views can be seen on June 11th. If the views are close to the delivery and display numbers, you can analyze that your Ad is attractive and is achieving a branding result, since people are effectively seeing your ad. The ad must be displayed in the user's browser, and the user needs to see at least 50% of the ad for at least 1 second. If only 40% of the ad is shown, it will not count as a view.

Viewability

The ratio of views to the total number of deliveries is an important metric to measure if your ads are being viewed. Based on this, you might need to change your campaign's strategy.

Example: You can see in this graph that the campaign started with an average viewability of 50% to 80%, and after some changes, reached a peak of 100% viewability. If your ads are not being viewed, you might need to check your creative and make changes, or even change the positioning of your ads to make them more visible. Keep in mind that changing the positioning can also increase the bidding price due to the spot being more competitive.

Clicks and CTR

Number of clicks. If your campaign's strategy is based on clicks, pay attention to this metric and make the necessary adjustments.

Example: In this graph, you can see that a peak of almost 10 clicks was reached on certain ads. You can review this chart to identify which ads are not receiving the expected clicks and analyze how they differ from the ads that were clicked on, you also have to consider the used targets to understand in what audience your ads are performing better. A campaign based on Retargeting or Remarketing focuses on clicks to generate conversions. To achieve this, you need to create compelling creatives and may need to allocate a larger budget to ensure better positioning and target more specific audiences.

Time to Display

This metric measures the time it takes for the ad to load and be displayed. If your ad is too heavy, it might encounter difficulties loading on weaker devices or slower internet connections.

Example: You can see on this graph that some ads are on average taking over 3 seconds to load. If your ad is heavier or close to 2 MB, some users may experience longer loading times, resulting in delays before your ad appears. This can impact directly the visibility of your ad, potentially causing users to miss it during their browsing activities, optimizing your creative might help.

Time to View

This metric measures the time it takes for a user to view the ad. By examining this metric, you can assess whether adjustments are needed regarding the placement of your ad. If users are taking too long to view your ad, it might be poorly positioned.

Example: In this metric, you can see that at the beginning of the campaign, the ads were being viewed much more quickly, largely due to their positioning. However, after some changes, the ads were taking significantly longer than intended, often extending beyond an additional 15 to 20 seconds. An ad displayed at the top of a page is much more visible than one on a side panel, which may require scrolling to view. As a result, changing the positioning of your ad will directly impact the time it takes for users to view it.

Time to Click

This metric measures the time it takes for a user to click on the ad. If users take too long to click, it could indicate that the ad is misplaced or not as attractive as expected. Consider making changes to enhance the attractiveness of your ad or adjusting its positioning.

Example: In this metric, you can observe that, on average, users take 1 minute and 30 seconds before clicking on an ad. If the ad is taking too long to be clicked, you should pay attention to the quality of your creative. It might be better to identify areas for improvement. Additionally, you can also use A/B Tests to assess the performance of each Ad and make multiple improvements in each test to reach a final version of that creative that gets more results. Keep monitoring your ads and make constant adjustments.

Additional Information

New accounts are limited to spending $30 per day per campaign. If you need a higher budget, you can submit a Quota Increase Request and after review your limit will be increased. To learn more about quotas, check our article.

To set a budget for your campaign, simply select your desired campaign and manually set a daily limit budget then press the button, your budget can be modified at any time.

After setting your daily budget, you will be presented with the information regarding your budget.

• Current Target - This is the target of your budget for the remaining time of that day.

• Available Now - Current available budget.

• Consumed Today - Total budget consumed of that campaign during the entire day.

The Page Load Tracking Tag enables you to measure the effectiveness of your ads by tracking whether users who click on them land on your website. This feature provides insights into how well your ad clicks translate into genuine website visits. It helps you understand and optimize user engagement with your ads.

To access our Page Load Tracking Tag feature, check the Ad Server's tools menu.

Once you add this tag to your website, it begins tracking the entire journey from when a user clicks on your ad to when your webpage fully loads. It records the time taken for this process and gathers crucial metrics, such as the total number of page loads, the conversion rate of clicks to page loads, the average cost per page load, and the average time from click to page load.

Installation Methods

There are 2 installation methods available: Google Tag Manager and Direct on The Page. For both options there is an installing tutorial on the platform, follow the steps provided for each option on their respective tabs.

• Google Tag Manager:

• Directly on the page:

Installing this tag is crucial for gaining clear insights into your ad performance and user behavior. It also plays a key role in our anti-fraud detection system by automatically blocking sites that generate clicks without delivering users to the intended destination. This protection helps safeguard you from fraudulent activity. By using the data provided, you can make informed decisions, refine your ads, and enhance the user experience. Overall, this tag ensures every click is accurately tracked, making your marketing efforts more effective and secure.

Blueprints are models for creating ads quickly and efficiently. These pre-made models allow you to code dynamic banners using web development languages, creating more engaging ads and improving the expected results.

Built on web design languages, Blueprints offer the flexibility of creating dynamic banners. Even if you are not familiar with web development languages, you can confidently use one of the pre-made Blueprints available.

Managing Blueprints

You will have some public blueprint models available for use, so even if you are not familiar with web development languages, you'll be able to create and use blueprints easily. You can also create a blueprint with your parameters by coding it; however, this option might require web development skills.

Creating a Blueprint

1. Fill in the Details:

   • Name: Set a name for your blueprint.

   • Tags: Set tags for your better organization.

   • Availability: Select if you want this blueprint to be public or private. Public blueprints will be available to everyone on BMS.

   • Generate Sizes: Select in which sizes this blueprint will build your creatives.

   • • Name: Set a name for this parameters group.

     • Description: Set a description of the parameters group.
2. • Parameter ID: Use this identifier to insert the provided user value into your template.

   • Name: Set a name to your parameter.

   • Description: Set a description to your parameter.

   • Type: Select the data type of the input:

     • String

       • Minimum Length: Set a minimum length for the input.

       • Maximum Length: Set a minimum length for the input.

       • Validation Regex: Insert the pattern used for the string validation.

       • Validation Message: This message is displayed to the user if the validation pattern doesn't match.

       • Select between the options:

         • Single-Line: Creates a field to enter a single line of text

         • Multi-Line: Creates a field that allows you to enter multiple lines of text.

       • Initial Value: This is the initial value the system will use when creating a new build.

     • Boolean

       • Initial Value: Check the box if the initial value is true, uncheck it if it's false.

     • Choice

       • Label: Insert the label of your parameter.

       • Value: Insert the value associated with the label.

       • Initial Value: Pick one of the configurated labels as the initial value.

     • Code

       • Type: Select the code language.

       • Code box: Insert your code into the code box.

     • Color

       • Initial Value: Insert the hex color code, or click on the color box to pick a color.

     • Number

       • Minimum: Insert the minimum value to be accepted.

       • Maximum: Insert the maximum value to be accepted.

       • Initial Value: Insert the initial value of the parameter.

     • Resource ID

       • Resource Type: Choose between a CS2 catalog or a CS2 Recommendation Model to use one of them as a resource for your banner.

       • Initial Value: Select the specific catalog or recommendation model you want to use for this parameter.

     • URL

       • Use Image Picker: Check this box to enable the image picker, in which you can pick images from your uploaded creatives, upload a new one if needed, or inform the image URL.

       • Initial Value: Insert the initial value for the image URL.
3. Continue adding parameter groups and parameters until your business needs are satisfied.

4. Use the available system parameters to customize your template:

   • Account ID: This option inserts on your template the account ID of the account where the build is created.

   • Banner Width: Insert the width in which the banner will be rendered.

   • Banner Height: Insert the height at which the banner will be rendered.

5. Use the available macros with your URLs, some of them are:

   • Unescaped Click URL: This macro will be replaced by BMS's unescaped click tracker URL. Use this option when BMS is the first click tracker on the chain.

   • Escaped Click URL: This macro will be replaced by BMS's escaped click tracker URL. Use this option when BMS is the second click tracker on the chain.

   • Double-Escaped Click URL: This macro will be replaced by BMS's double-escaped click tracker URL. Use this option when BMS is the third click tracker on the chain.

   • Cache Buster: This macro will be replaced by a random number that can be used for cache busting.

   • Escaped Ad Context: This macro will be replaced by an escaped JSON object containing data about the ad context, such as the campaign ID and users' data.

Using an Existing Blueprint

Deleting Blueprints

In our CS2 area, you will be able to import your eCommerce products and then access our Recommendation Models feature. These models provide insights about your catalog's users, allowing for the reanalysis of your catalog's ads to better meet their needs and recommend other products accordingly.

Creating a Campaign

In the Campaigns Area click on .

Fill in the details.

• Name - Choose a name for your campaign;

• Tags - up to 5 labels that can be used to aid identification and searching;

• Domain - this is the primary domain that this campaign will take the user when clicked;

• Time Zone – which time zone you want to deliver your campaign;

• Scheduling - set your start and ending date for the Campaign;

• Bid Price – this is where you will be deciding your bidding price for the AD’s auction;

  • Fixed - Set your immutable price for an inventory slot;

  • Variable - Activate this option to use our technology "Bid Shading", which is the platform's own bidder; if activated, it will optimize your budget spend, always focusing on the fairest value for purchasing those inventory spaces. This generates significant savings, although the company may choose not to activate Bid Shading and let the bidding offer be based solely on the CPM target.

• Frequency Cap: Amount of impressions per device, here you can change how many times the campaign will be shown to each device;

This will be your view after successfully creating a campaign.

Configuring your Campaign

Enabling your Campaign

To enable your campaign simply flip the Enable toggle.

Duplicating your Campaign

Archiving and Unarchiving Your Campaign

Deleting a Campaign

Metrics

While real-time events are kept for 15 minutes, you can check the campaign metrics for any time interval. Metrics can take up to 5 minutes to display the most recent data.

The Campaigns billing section will contain all billed items related to campaigns, it is divided into 2 sub-sections.

How is your billing composed?

When creating and starting a campaign, it is necessary to use multiple products and features from our platform in order to have everything set to start the campaign, note that the campaign's billing is not only based on the daily budget set.

Billing X Budget

Our Billing works based on the usage of each product, it is the effective cost for each product based on the usage, metered by each request sent to an API, storage, and media.

Storage

When running a campaign, multiple products are used to build its components. As a result, the storage for each creative, creative group, ad, and media item will incur charges. In cases where the account accumulates too many of these items, there could be a significant impact on the monthly billing. Therefore, performing regular clean-ups of unused items is a good practice to maintain a manageable billing balance.

Example: Even when a campaign is inactive, charges may still apply because the creatives and ads created for that campaign continue to incur storage costs.

Media

All media uploaded to the library incur storage and download request costs. Each time an end-user views your media in a campaign, a cost is generated for both storage and download. These costs vary based on the size of each media file, as they consume storage space on BMS servers. To help manage these expenses, consider using media hosted on your own servers.

Example: A media that has a 3mb size will have a different cost from a 5mb media size, by hosting that media on your own server, BMS will not charge for that media.

Daily Budget

The daily budget set for a campaign functions like a gas pedal, helping you control how much you intend to spend. The actual amount spent by the end of the day may vary based on target configurations, bidding settings, and the media used in the campaign.

Upon setting your daily budget, it is used on four different types in order to fully delivery a campaign: Impressions, Deliveries, Placing Bids, and Recommendations.

Budget Spent on Impressions

This budget is spent based on the bids won, with the amount paid to the publisher for the right to display ads on their website. On the billing side, this is represented as the media cost (the sum of all winning bids) plus a 20% platform fee.

Example: In this case, the budget spent on impressions were over $0.50 to a maximum of $0.75, this metric will be shown at the Budget Management and Media as the Media Cost, upon removing the 20% platform fee, it is possible to match the values.

Budget Spent on Deliveries

This budget pertains to the total delivery cost of an ad, which includes the combined expenses of Ad Server, Monitoring, and Media. The Ad Server cost covers the API requests needed to deliver the ad, Monitoring costs capture metrics and display them on the dashboard, and Media costs cover the downloading of associated media. On the billing side, these costs appear under Ad Server, Media, and Monitoring. This cost may vary based on the size of the media; larger media files will result in higher expenses.

Example: On this metric you can see that hourly it is being spent over $0,01 up to $0,025 on deliveries only, this value will be deducted from the daily budget, even though it is not related to the bidding itself.

Budget Spent Placing Bids

This cost is associated with the operational expense of placing bids. Each time a bid is made, it aligns with the campaign’s targets, requiring the system to filter the entire available inventory based on the campaign's preferences to ensure accurate bidding. This process incurs charges, though they represent a small percentage of the total daily budget. On your billing statement, the Real-Time Bidding section will include a "Bids Placed" line item, which corresponds to your campaign's bid placement metrics.

Example: On this metric, it is noticed that the budget spent for operational costs has been over $0.05 to a maximum of $0.13, this cost will be listed on your billing as the Real Time Bidding, it will match the operational costs of your campaign.

Budget Spent on Recommendations

When using Dynamic Banners, you will be charged for using the API call for a recommendation, due to having an operation cost of linking your targets to a recommendation, if a campaign is not using Dynamic Banners, there will be no costs.

Example: On this metric, it is noticed that the budget spent was over $0.05 up to $0.08 every 12 hours, which value is deducted from the campaign's daily budget.

Budget Management and Media

In budget management and media, the bills related to BMS display the current budget availability, the requests generated when you change or set a budget for a campaign, and the media cost plus a 20% BMS tax. The media cost is based on the amount paid to a publisher to display your ad.

Example: On this bill, a media cost of $4,014.89 plus CPM is noted. This cost is based on $3,345.74, which will be passed on to the publishers who displayed your ad, and an additional $669.15 from the 20% tax for using BMS's bidder. The campaign budget availability was also charged due to exceeding 1,000,000 requests. At a cost of $0.10 per 1,000,000 requests, this totaled $0.72. After adding up all bills, the total cost reached $4,015.61.

Campaign Management

On the campaign management bill, the costs for any action on the campaign page and for campaign storage will be displayed. Each time you create, enable or disable campaigns, it counts as one request. If the number of requests exceeds 1,000 during a month, there will be a cost. Campaigns are charged even if they are inactive. BMS counts each second a campaign is listed, whether active or not, and converts seconds into hours, charging $0.75 per campaign per month, based on a 720-hour month.

Example: In this case, since no requests have reached the first 1,000 mark, there will be no charges for actions performed on the campaigns page. However, since there were campaigns running or listed, a total of 2,201.09 campaign hours were charged, equivalent to about 3 campaigns running for an entire month. This resulted in a total cost of $2.29. Note that campaigns are charged for being listed, whether active or not, so deleting a campaign will stop further charges.

When configuring your domain targets, you may have uncertainties about the classification of certain domains. To address this, BMS has developed a URL Check tool. By entering a URL, the tool will identify and provide the domain's classification, offering valuable information to the user.

To access our Check URL Classification tool, check the DSP's tools menu.

When suggesting a new classification, click on the "Suggest" button. A screen will pop up, allowing you to propose adding or removing a category.

Overview Metrics

You can have a more precise view of your campaign by checking the tab. Here you will be presented with the most valuable metrics of a campaign, which can be divided by Targets, Ads, Creative Groups, and Creatives.

It is possible to select a campaign and then choose a specific date to view the overview for that period.

After selecting a campaign and a period, you will be presented with an overview of that campaign, including all targets, ads, creative groups, and creatives that are impacting the campaign, and how they are performing.

It is also possible to check the top domains, countries and regions for each campaign through the Overview tab. It presents the most relevant metrics and shows how each one is performing, providing you with valuable data to make strategic decisions.

Campaign Metrics

Alternatively, in the Campaigns section, a metrics tab is available containing the same data, but following our metrics standard. When not selecting any of your campaigns, this tab will show you an account-wide of all your campaigns. Selecting more than one campaign will show a comparison between the selected campaigns, and selecting only one campaign will enable the group by feature with four options:

• Campaign: This option will display all the available metrics for the selected campaign.

• Ad: This option will display a data comparison between the ads on the selected campaign, allowing you to gather information about your audience. This information can be used to create more engaging ads in the future.

• Target: This option will display a data comparison between your campaign's targets, allowing you to gather information about your audience. This information can be used to configure more precise targets in the future.

• Exchange: This option will display a data comparison between the ad exchanges used to run your campaign, allowing you to gather data on which ad exchange has been more effective for your campaign.

Campaign Active

This metric indicates whether your campaign has been active or not, and when the campaign has been active within the selected time frame.

Example: In this graph, you can observe that the campaign has been active during the period June 16-24. This metric shows results only when a campaign has been active. If there are no results in this metric, it means that the campaign was disabled during that period.

Bid Price Target

This metric shows the bid price configured for your campaign. There are three visualization options: minimum, maximum, and average. The displayed value is for 1,000 bids

Example: In this graph, you can observe that the average bid price for this campaign was $50 per bid for the defined time frame (June 17-24). If you set a variable bid price between $0,0001 and $100 you will observe that this metric will show you the bid price targeted, on the maximum visualization you will see the card shows the maximum bid value, on the minimum, it shows the minimum value, and on the average, the average value configured for your campaign.

Device Count

This metric shows the number of unique devices from which you have received an impression. Each device is counted only once.

Example: In this graph, you can observe that the ad was delivered to 4 different devices on June 17th, to 3 devices on June 18th-19th, and 1 device per day until the end of the defined time frame ( June 17-24). If a user inside the parameters of your target receives your ads on his PC, this will count as a unique device, if the same user receives your ads on his smartphone it will count as another device.

Device Frequency

This metric displays how many impressions your ads receive from the same device.

Example: A user within your target parameters can be impacted multiple times by the same ad on the same device. This metric counts how many times the ad was displayed on the same device. In this graph, you can observe that on June 17th, your ad was delivered to the same device just over 10 times, while on June 18th, this number increased to about 15 times per device.

Budget Spent with Recommendations

This metric shows how much of your budget was spent based on recommendations. It will only appear if you are using a recommendation model for this campaign.

Example: In a context where you have a retargeting campaign designed to engage users on your website, the budget allocated to recommending products from your catalog to these users is shown in the "Budget spent on recommendations" metric. The graph displays a one-week time period, with each point corresponding to a day and the budget spent on recommendations. You can see that on June 24th, the budget spent on recommendations was almost $0.07, with a considerable drop on June 28th.

Budget Pace Target

This metric shows the defined budget pace target. It helps you plan the rate at which your budget will be consumed.

Example: If you have a daily budget of $10, this metric will show the pace at which this budget should be spent over the course of your campaign. In this graph, you can observe that the daily budget was under $5 from June 16th to June 23rd, then on June 24th, the daily budget increased to $15.

Budget Pace Effective

This metric shows you the actual race at which your budget is being consumed. It allows you to gather information on which hours of the day or days of the week, your ads spent your budget.

Example: In this graph, you can observe the budget pace adjusted to spend all the budget defined for that period (June 21-24). The budget pace effective metric will show you how this budget is being spent effectively and during which hours or days it has been spent.

Budget Available

This metric shows how much of your budget is still available for a campaign, it will show new values as the budget is being spent.

Example: In this graph, you can see that there was a daily budget of $30, which was completely spent each day from June 21st until June 24th. By following this metric, you will be able to observe how much of your budget remains available for your campaign.

Budget Spent Placing Bids

This metric shows how much of your budget the bidding engine has consumed when placing bids for ad spaces.

Example: When you start running a campaign on our platform, the system will start placing bids according to your campaign settings. This metric shows you a sum of how much of your budget has been consumed placing bids. In this picture, you will notice that the defined time frame was 1 week divided into daily periods, from Oct 16 until Oct 18, the consumption related to placing bids was nearly $0.50 per day, after that, you will observe an increase of this value until almost $2.00 on Oct 21, and then it decreases again.

Click to Page Load Rate

This metric displays, in percentage, the ratio between the number of clicks and the number of page loads in the defined time frame.

Example: The data provided by this metric will show you how many clicks on your ads have resulted in a page load. In this picture, the defined time frame was 1 day divided into 6h periods, you will notice that at 6 AM the click to page load rate was nearly 80%, meaning that 20% of the clicks didn't result in a page load, from noon until 6 PM the click to page load rate was nearly 60%, after that it increases at midnight to 100%, meaning every ad click resulted in a page load.

Budget Daily Limit

This metric displays the value defined as the daily budget within the specified time frame.

Example: Use the data provided in this metric to understand the daily budget limit configured at the time. In this picture, the defined time frame was 3 days, divided into 6h periods. You will notice that the configured daily budget limit was $10.00, and this setting has remained unchanged.

Additional Information

After creating a Campaign, you will be required to set one Target at least to run the campaign, targets are basically which kind of public you want your campaign to be displayed to, our targets work using AND rules not OR, so whenever you include a target, you will be restricting your campaign even more to your desired public.

If you set your campaign with broader targets, your budget will be spent more rapidly, since you will be receiving bid requests from a large range of publishers.

Pre-Targets

These are the targets that will work as the first filter (Location, Cookie Pools, Exchange) and will exclude other possibilities.

Example: If your objective is to target a specific audience from a Cookie Pool, your ads will only be shown to those users inside the Cookie Pool, disregarding other users.

Targets

You can choose who to show ads to based on where these users are located by either specifying the country and region or by adding geofences around specific addresses.

• Location

  • Geographies - By selecting specific countries or regions, your ads will only appear to users accessing from those geographic locations.

  • Geo-fences - By selecting specific countries or regions, your ads will only appear to users accessing from those geographic locations.

• Contents

  • Languages - By including a particular language, your ads will only appear on websites in that language.

  • Categories - By including specific categories, your ads will only appear on websites featuring content in those categories.

  • Domains - By including specific domains, your ads will only appear on those specified websites.

  • URL Keywords - By defining URL keywords, you can refine where your ads appear based on the URL's content.

• Device

  • Operational Systems - By selecting specific operating systems, your ads will be displayed to users navigating the web on those systems.

  • Browsers - By selecting specific browsers, your ads will be displayed to users navigating the web through those browsers.

  • Device Types - By selecting specific device types, your ads will be displayed to users navigating the web on those devices.

  • Cookie Pools - By selecting specific cookie pools, your ads will target only the users who have been added to those selected pools.

• Inventory

  • Exchange - By selecting specific ad exchanges, your ads will be displayed through those platforms.

  • Position - Select specific inventory positions to strategically place your ads for optimal visibility and engagement.

  • Viewability - Adjust the slider to set the minimum viewability threshold for ad slots. Your ads will only be matched with inventory positions where the viewability percentage is higher than the selected threshold. This allows for precise control over ad placement, ensuring your ads are only displayed in slots with a visibility level that meets or exceeds your criteria for optimal engagement and impact.

  • Click-through rate (CTR) - Adjust the slider to set the minimum Click-Through Rate threshold for ad slots. Your ads will only be matched with inventory where the CTR is higher than the selected threshold. This allows for precise control over ad placement, ensuring your ads are displayed in slots with the CTR level that meets or exceeds your criteria for optimal engagement and impact, the information used for this feature is BMS's database according to all campaigns that are running and collecting data, this feature works for all exchange's inventories.

Using AI to define Targets

Currently, our platform does not have native AI capabilities. However, feel free to use any AI tool to analyze your data and define your target. Here are a few examples of prompts you can use with your selected AI:

Prompt Example 1: "Based on the provided data, which domains should I focus my campaigns on if my objective is to increase the click-through rate?"

Prompt Example 2: "Based on the provided data, in which locations will my campaigns be more effective?"

Prompt Example 3: "Which domains, based on the provided data, should I blacklist to increase my campaigns' click-through rate"

Creating a Target

You can add as many targets as needed to your campaign, and you can freely turn each target on or off during the campaign to adjust it to your campaign's needs.

Estimated Impressions

When creating a target, you will notice that for most of the available target options, there is an estimate of how many impressions can be achieved daily. This estimate represents the median of the daily impressions over the last 7 days.

Example: In the picture above, you will notice that for each language, the impressions estimate is shown in the same row as the language. In this example, selecting English and Portuguese will bring you approximately 5.8 million impressions for English and approximately 2.4 million impressions for Portuguese.

Once you select multiple options within a filter, the number of impressions will be summed. After closing the editing group, the total sum will be displayed.

Example: In the picture above, you will notice that English and Portuguese were selected as languages for this target, and their estimated impressions were summed when the group was closed, resulting in a total estimate of 101.5M impressions for both languages combined. Categories and Domains have also been selected. In Categories, you will see that multiple categories were selected, resulting in 165.9M impressions when combined. For Domains, each domain you include adds to the total impressions. In this case, only two domains were selected, resulting in an average of 9.2M impressions.

Enabling and Disabling a Target

To start a campaign and use your configured target, ensure the targets are enabled if you need to modify or simply stop using a specific target. You can disable it and the campaign will stop using that target immediately.

Duplicating a Target

Deleting a Target

Bulk Actions

If you select more than one target, it is possible to make bulk actions.

Choosing which Ads to show

To select an Ad for your campaign press .

A screen will pop up and it will be displayed the created ads for that current campaign's domain.

You can add as many ads as you need to your campaign.

Preview your Ad

Checking your Ad Status

Deleting an Ad

Bulk Actions

If you select more than one ad, it is possible to make bulk actions.

All features on DMP have their own metrics tab, containing data about aspects related to each one, including performance and processing data.

Cookie Pools

The Cookie Pools Metrics tab contains data about how your website's users interact with it. To learn more about each metric related to this feature, go to the article.

Trackers

The Trackers Metrics tab contains data about your websites' tracked activity. To learn more about each metric related to this feature, go to the article.

To access the metrics tab select the trackers which you want to visualize data on the trackers' list:

You can select more than one tracker. However, the 'Group by' option is only available when selecting a single tracker. When selecting multiple trackers, the data will be grouped by tracker and this option will not be displayed.

Grouping by Tracker

When grouping by tracker all the data collected by the selected tracker will be displayed on these metric cards or in the data table columns:

Action Execution Count

This metric shows how many actions were executed by your tracker in the configured time frame.

Example: On this graph, you can observe an increase in the number of actions at 6 AM. The graph displays a time frame of 3 hours divided into 5-minute intervals represented as data points. After creating a tracker, you will need to set up events and actions. Each time a tracked event occurs, the configured actions associated with that event will also be executed. For instance, an 'add to cart' event might trigger an action to track the added product in the catalog. This metric indicates when and how often the action is executed within that time frame.

Action Failure Rate

This metric shows when an event has been tracked, however, the action linked to it has failed.

Example: When a user adds a product to their cart on your website and this event is configured to be tracked, with an action to track it in the catalog, the event itself is tracked successfully. However, the action to update the catalog failed, resulting in the product not being tracked. In the graph, you can observe that the action failure rate is typically 0%. However, there are moments where the action failure rate peaks near 40%. The graph covers a time frame of 3 hours, divided into 5-minute intervals represented as data points.

Expiration Count

This metric shows the amount of users' expirations that occurred in the defined time frame.

Example: When configuring a tracker, you can set a tracking period after which the user will expire. This metric shows the number of expirations that occurred. On this graph, you can observe that between 4 AM and 5 AM, nearly 50 tracked users expired.

Maximum Users

This metric shows the configured maximum number of users to be added to the tracker.

Example: When creating or editing a tracker, you will set the maximum number of users allowed to be added to your tracker. This metric displays that data. In this graph, you can observe that the tracker was configured to accept up to 1 million users

New Activities

Whenever a user performs a new tracked activity on your website, this will be tracked, this metric will show the number of new activities tracked in a defined time frame.

Example: You have an 'add to cart' event configured on your tracker. Whenever a user adds a product to the cart, it counts as a new activity. On this graph, you will notice that the number of new activities increases after 6 AM. You will also observe that this graph covers a time frame of 3 hours, divided into 5-minute intervals represented as data points.

Time Until Expiration

This metric shows the remaining time a cookie is still available in the pool until expiring in the determined time frame.

Example: When you create your cookie pool you can set the number of days in which a cookie will expire, this metric shows you how much time you have until a cookie expiration. On this graph, the time frame was of 1 week, divided into daily periods, represented as dots, you can observe that on June 20th there was less than 1 day until some of the cookies in the pool expire.

Tracker User Count

This metric will show how many users were in the tracker in the defined time frame.

Example: After setting up a tracker on your website, your website's users will begin to be tracked. The number of users tracked within a defined time frame is the data shown in this metric. On this graph, you will notice that the number of tracked users between 4 AM and 6 AM was nearly 400 thousand.

Grouping by Event

When grouping by event, the displayed metrics will be separated according to their respective events. The following metric cards or data table columns are available:

Action Execution Count

This metric shows the number of actions executed by each tracked event within the configured time frame.

Example: You have a 'product view' event configured on your tracker, linked to a 'track in catalog' action. Every time a product is viewed, the event is tracked, and the associated action is executed. This metric shows this data grouped by event. On this graph, you can observe an increase in actions around 6 AM. The graph covers a time frame of 3 hours, divided into 5-minute intervals represented as data points.

Action Failure Rate

This metric shows instances where an event was tracked but the linked action failed to execute. The data is displayed grouped by event.

Example: When a user on your website adds a product to the cart and this event is configured to be tracked, with an action to track it in the catalog, the event is successfully tracked. However, the action fails to execute, resulting in the product not being tracked in the catalog. On this graph, you can see that the action failure rate is typically 0%, but there are moments where it reaches nearly 40%. The graph covers a time frame of 3 hours, divided into 5-minute intervals represented as data points.

New Activities

Whenever a user performs a new tracked activity on your website, it will be recorded. This metric shows the number of new activities tracked within a defined time frame, grouped by event.

Example: You have 'add to cart' and 'product view' events configured on your tracker. Every time a user performs any of these tracked activities, it will be counted and displayed in this metric, grouped by event. On this graph, you will notice that the number of new activities increases after 6 AM. The graph covers a time frame of 3 hours, divided into 5-minute intervals represented as data points.

Additional Information

A Cookie Pool is a collection or database of users' cookies. Cookies are tiny pieces of data stored in a user's web browser when they visit a website. These cookies record users' online behavior, preferences, and interactions with websites and services.

In the context of digital advertising and marketing, a cookie pool can serve several purposes:

• Audience Segmentation: Segment users into different groups based on their interests, behaviors, demographics, or other criteria. This segmentation allows for more targeted and customized advertising campaigns.

• Retargeting: Collect users' data based on events and actions for tracking purposes, this data can be used later to create recommendation models for your retargeting campaigns, improving your conversions. .

• Ad Customization: Use the data gathered to display more relevant ads for each user on your target, based on their recent online activity, interests and behavior, customized ads are more engaging and lead the advertiser to get better results.

• Analytics and Measurement: Track your campaigns' performance, measuring click-through rates, conversion rates and user engagement, among other metrics.

• Frequency Capping: Set frequency caps to limit how often a particular ad is shown to a user within a certain time frame. This prevents displaying the same ad to the same user repeatedly.

Managing Cookie Pools

Creating a Cookie Pool

A cookie pool must be created shortly before using it for a campaign so that it can be populated. Configure how long your cookies should be available before expiring, set how many cookies you want to store at your pool and select the Ad Exchanges you will use to synchronize your cookies with it.

2. Fill in the details:

   • Name: Insert a name for your cookie pool.

   • Tags: Insert tags for your organization.

   • Exchanges: Select ad exchanges to synchronize with your cookies, we recommend selecting only the exchanges you'll use to run your ad campaigns to prevent unnecessary charges.

   • TTL: Set the number of days a cookie will be kept on the pool after syncing.

   • Max Size: Set the maximum amount of cookies that will be stored. After reaching the limit no more cookies will be added to the pool until the old ones expire, but the collected cookies will still be available to use, it's also possible to increase your Max Size to allow more cookies to be collected.

Editing a Cookie Pool

Deleting a Cookie Pool

Installing a Cookie Pool

After creating a cookie pool you`ll need to install it on your website to start using it, this can be done by following the instructions on the Install Instructions tab of the Cookie Pools page.

1. Select the cookie pool you will install by marking the checkbox next to its name.

3. Paste the code as high up as possible inside the page`s <head> tag.

4. If you want, it`s possible to use a unique user id, this is useful if your users log in on multiple devices, to do this, uncomment the indicated part of the code and insert the unique user id.

You can also use a tag manager, such as Google Tag Manager (GTM), to add this code to your website.

Select a cookie pool from the list to access its metrics. It is also possible to select more than one to compare their results.

Expiration Count

This metric displays how many cookies have expired within the configured time frame. Cookies expire based on the TTL, which is the number of days after which a cookie will expire, configured when creating the cookie pool.

Example: You create a cookie pool with a TTL of seven days and install it on your homepage. The cookies generated by your users' access will be available for targeting for seven days. After this period, the cookies will expire. This means that in a retargeting campaign, for example, you will impact users who visited your website in the last seven days. In this graph, you can observe that on June 19th, just under 5 cookies expired, on June 20th no cookies expired, and on June 21st just under 5 cookies expired, and so on.

Max Size

This metric shows the maximum amount of cookies allowed in the pool as configured.

Example: When creating or editing a cookie pool, you can set the maximum amount of cookies in the pool. This will limit the total number of cookies your pool can contain. In this graph, you can observe that a maximum size of 100,000 cookies was defined for this cookie pool.

Size

This metric shows the actual size of the pool, meaning it will show how many cookies are or were in the pool within the configured time frame.

Example: On this graph, you can observe the size of a cookie pool in the defined time frame. This metric can be used for gathering knowledge about how many cookies are generated within the configured time frame, which will allow you to set a maximum size for the pool that is in the same range as the number of users on your website.

Sync Count

This metric shows the number of cookie synchronizations, meaning it shows when a collected cookie has been synchronized with our platform and later with the exchanges as well, which allows you to target users more precisely.

Example: On this graph, you can observe the number of synchronizations that happened in a defined time frame. When a user accesses your website, a cookie will be requested for him, after receiving this cookie, it will be analyzed if this user already has a cookie or not, if he does the new cookie will be synchronized with the already existing one, updating its data on the platform, if he doesn't a cookie will be created for him on the platform.

Time Until Expiration

This metric shows the median remaining time a cookie is still available in the pool until expiring in the determined time frame.

Example: When you create your cookie pool you can set the number of days in which a cookie will expire, this metric shows you how much time you have until a cookie expiration. On this graph, the time frame was 1 week, divided into daily periods, represented as dots, you can observe that on June 20th there was less than 1 day until some of the cookies in the pool expired.

Additional Information

Use DMP to collect and manage large volumes of data about your audience's online behavior, then use this data to track your audience and define targets for customized ad campaigns.

Cookie Pools

A Cookie Pool is a collection or database of users' cookies. Cookies are tiny pieces of data stored in a user's web browser when they visit a website. These cookies record users' online behavior, preferences, and interactions with websites and services. .

Trackers

Use trackers to gather data about your website's audience's online behavior and configure events and actions to create recommendation models based on this data, allowing you to run retargeting campaigns. .

Trackers are small scripts placed on your websites' codes to gather data on your users' activities, then we can use the collected data to build recommendation models for running retargeting campaigns, improving your conversions. Additionally, this data can provide valuable insights into your users' interests, facilitating the creation of more efficient ad campaigns.

Managing Trackers

Creating a Tracker

Trackers will gather data about your website's activities, so it must be installed and active for a while before their data can be used for a campaign.

2. Fill in the details:

   • Name: set a name for your tracker.

   • Tags: set tags for your organization.

   • Maximum users: set the maximum number of users that should be tracked, once the limit is reached, no more new users will be added to the tracker, but the users added will still be tracked.

   • Maximum events per user: set the maximum number of events per user to keep track, once the limit is reached, receiving new events will cause the oldest ones to be expired.

   • Maximum activity age: set the number of days for the tracked users' data to be stored, after this period this data will be deleted.

Editing a Tracker

Deleting a Tracker

Managing Events and Actions

Configure events to be tracked and actions to be performed by the tracker when the event happens.

Creating Events and Actions

Configure events according to the activities performed by user on your website, for example adding products to the cart, viewing products, and others.

2. Fill in the details:

   • Name: Set a name for your event.

   • Event ID: This field can be customized to set a different event ID, however, it is automatically filled with the event's name.

   • Custom Data Fields: Set data fields to be collected when the event is captured.

4. Fill in the details:

   • Name: Set a name for your action.

   • What to do?:

     • Track In Catalog: Allows you to track events based on a product catalog.

       • Catalog: Select the catalog you desire to use.

       • Track as: Select as this action must be tracked.

       • Field Containing Offer IDs: Select the custom field that contains the offer ID or use a template.

       • Template: Insert a specific template that will be used to create a comma-separated list of offer IDs to be tracked.

       • Available Custom Data: Custom data fields configured on your event will be displayed here to help you build a template.

Editing Events and Actions

Edit your events and actions to meet your business needs.

Deleting Events and Actions

Install Instructions

After setting up events and actions for your tracker you have to install the tracker on your website, this can be done by following the instructions on the install instructions tab.

To access the trackers' instructions tab, select the tracker you need to install in the trackers' list, to use this tab you must select only 1 tracker at a time. The tab will contain one section for each event created for the selected tracker.

Installing an Event Tracker

There are 3 install methods available for this feature: Script, Pixel and Redirect. You can choose from these options after you expand the section of the event you want to install.

Using Script Method

1. Select the Script option.

3. If you have configured custom data fields, use the indicated placeholder to inform the values.

4. Install it on your website where you want this event to be captured.