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Creative Groups

Creative Groups allow you to group several creatives as a single unit. You can then apply different weights to each and later check the performance of one against the others.

They are very useful if you wish to display several variants of the same banners while keeping a simple configuration for Ads. They are also how you can run A/B tests to determine which creatives perform best.

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Managing Creative Groups

Creative Group list

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Creating a Creative Group

On the Creative Group page click on Create Creative Group.

Fill in the details:

Creating a Creative Group

  • Name - how you want to call this creative group;

  • Tags - up to 5 labels that can be used to aid identification and searching;

  • Domain - this is the primary domain that the creatives on this group will take the user when clicked;

  • Type - the type of creative, can be any common IAB size like "Large Leaderboard (970x90)", "Banner (468x60)", etc.

Configure the creative group composition:

Creative Group composition

Select at least one creative to be a part of this group. To add more creatives, use the Add button. To remove an existing creative, use the Remove button.

You can create a new creative directly from this editor by clicking on the Create button, or you can edit an existing creative by clicking on Edit.

By default, the system will attribute equal weight to all creatives. If you wish to direct more traffic to one creative over another, simply adjust the weights column. The system will calculate the approximate ratio of impressions each one will have.

Click on the Preview Group button to see a preview of this group:

Creative Group editor screen

After making all the necessary changes, click on Save.

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Editing a Creative Group

To edit a creative group use the Edit button on the creative group list. All fields are available for editing except the domain and type selectors.

Editing a Creative Group

Once you make the necessary changes to your creative group, click on Save.

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Checking the status of a Creative Group

In the Creative Group list, by hovering the mouse over the warning sign, you can check the status of your creative.

Issue being displayed for a creative group

Once all issues are addressed the creative group will display a Check.

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Archiving and Unarchiving a Creative Group

Creative Groups that are not being used frequently can be archived by clicking on the Archive button. Archiving a creative group does not prevent it from being used or displayed, just hides it from main view.

To see all archived creative groups, simply turn on the Archived filter. You can unarchive Unarchive a creative to move it to the main view.

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Deleting a Creative Group

You can delete a creative group by clicking on Delete. If the creative group is being used, you will be presented with a list of ads that will be affected. If you confirm the deletion, the ads will be modified to remove the deleted creative group from rotation.

Delete confirmation screen showing that the creative group is being used.
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Attention! If you delete a creative group, all data related to that creative group, including previously collected metrics, will also be deleted, this action cannot be undone.

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Monitoring Creative Groups

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Metrics Tab

The metrics tab will display all metrics related to the selected creatives or for the whole account if no creatives are selected. Find below all metrics available for your creative groups.

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A/B testing

To check the performance of the creatives in a group, select the desired group on the list and then switch the metrics to be grouped by Creative instead of by Creative Group. You can then compare any of the available metrics between the creatives being tested in the group.

Checking metrics of an A/B creative test

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Real Time Tab

The real time tab will display real time events related to the selected creative group.

Learn more about the Real Time tab.

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