In the Catalogs tab, you will be able to create a catalog, and then install a pixel to your page so that BMS can collect data from your page based on the following events:
Product Viewed
Product Added to Cart
Product Ordered
By adding those events to your page, we will be able to collect all the data needed to start creating metrics and then use our Recommendation Models to improve your ads.
To create a catalog, click on button.
Choose a name for your catalog, and if you wish, add Tags to better identify your catalog.
Then your catalog will be available on your list.
Attention! We advise you to deactivate the Catalog instead of completely deleting it. When deleting a Catalog, all data and metrics are lost as well.
In order to activate our metrics and events, you are required to install a pixel on your website to start collecting data.
Select a Catalog where you want to install your pixels and then move to the Install Instructions tab.
Each event has a correct page to have your pixel installed, check on each event description to know exactly where.
Remember to replace the placeholder with your offer ID. Every website has its own way of defining an offer ID variable, so pay attention to how this variable was configured in your website. If the correct variable is not used for your products, the event will not work. Ensure that the offer ID variable on your website returns the same values that were imported as product identifiers (on our platform, they are called Offer IDs) in your catalog.
Example: The Product ordered event should be installed on your order confirmation page.
Once you have created your catalog and correctly installed your pixels, the metrics will begin to be populated and you will be able to track the events as they happen.
A broad list of Metrics is available and it is possible to group them by Catalog, Import Channel, and Recommendation Model, each presenting its metrics. You can also select multiple catalogs for comparison and assess their performance.
These are all the metrics available for the Catalogs feature:
After filling in the fields, click on .
If you need to Edit a catalog's name or tags, click on , after making the necessary changes, click on .
To archive a catalog, click on , then your archived catalog will be shown in the Archived list, to alter your view flip the toggle .
To unarchive a catalog, toggle your view to the Archived list then click on , and your catalog will return to the active catalogs.
To delete a catalog, click on , a screen will be shown to confirm the deletion.
After clicking on , your catalog will be permanently deleted.
