After setting up events and actions for your tracker, you have to install it on your website. This can be done by following the instructions on the install instructions tab.
To access the trackers' instructions tab, select the tracker you need to install in the trackers' list. You must choose only one tracker at a time to use this tab. The tab will contain one section for each event created for the selected tracker.
There are 4 install methods available for this feature: Script, Pixel, Redirect, and Apps Flyer. After expanding the section of the event you want to install, you can choose from these options:
Script-based tracking uses code snippets embedded in a website’s pages to capture user interactions. The script collects data on clicks, time spent on pages, and specific actions taken by visitors. However, it requires that users' browsers have JavaScript enabled; otherwise, it will not function.
Events and actions are counted every time the script loads, so it must be installed on specific pages based on what you intend to track. To simplify the installation process, you can also use tag managers like Google Tag Manager (GTM).
These are some advantages of using the Script method:
Valuable Data: Tracks detailed user behaviors, such as clicks, time spent on the page, and navigation paths.
Real-Time Analysis: Provides immediate insights into user activity as it happens.
Script tracking gathers detailed user behavior directly from your website, helping optimize campaigns and improve marketing performance. Below are key applications of this method:
Landing Page Performance: A Software-as-a-Service (SaaS) company can use a script to monitor how users interact with CTAs on a landing page, optimizing conversion rates.
User Journey Analysis: An e-commerce store can track customer navigation from product pages to checkout, identifying drop-off points.
Campaign ROI Measurement: A digital marketing agency can install scripts on client sites to track traffic from PPC campaigns and attribute conversions.
On the BMS Trackers page, click on the Install Instructions Tab.
Select the Script option.
If you have configured custom data fields, use the indicated placeholder to inform the custom data values.
Paste the code into your website, precisely on the page where you want this event to be captured.
Pixel tracking involves using an invisible image or embedded code in web pages or emails. When a user accesses the content, the pixel renders and sends back information such as the user’s IP address, device type, and actions taken. This method is widely used in marketing campaigns to measure conversions and ad performance.
Events and actions are tracked each time the pixel renders, so it must be installed on specific pages or emails based on what you intend to monitor. To simplify the installation process, you can use tag managers like Google Tag Manager (GTM).
These are some advantages of using the Pixel method:
Email and Web Integration: Works seamlessly in emails and web pages to track opens, clicks, and conversions.
Precise Retargeting: Captures data to create retargeting audiences and improve your ad campaign's relevance.
Pixel tracking collects data from emails and websites, enabling precise campaign analysis and retargeting. Here are some practical marketing examples:
Email Campaign Tracking: A subscription service can embed a pixel in promotional emails to measure open rates and clicks on discount offers.
Ad Retargeting: A beauty brand can use a pixel to retarget users who viewed a product but didn’t complete a purchase, showing them personalized ads.
Lead Generation Optimization: A real estate agency can install a pixel on its form submission page to track leads generated from specific ad campaigns.
On the BMS Trackers page, click on the Install Instructions Tab.
Select the Pixel option.
If you have configured custom data fields, use the indicated placeholder to inform the values.
Paste the code into your website, or email, precisely where you want this event to be captured.
URL redirect tracking works by sending users through an intermediate link before reaching the final destination. This intermediate step collects valuable data, such as traffic sources, campaign parameters, and user behavior. It is a practical method for tracking clicks and understanding the performance of external campaigns or affiliate links.
These are some advantages of using the Redirect method:
Effective Attribution: Accurately tracks traffic sources and affiliate performance.
Campaign-Specific Insights: Ideal for measuring the success of external or affiliate campaigns.
URL redirect tracking simplifies performance monitoring by capturing data through intermediary links. Here is how it enhances marketing efforts.
Affiliate Marketing: A VPN provider can offer influencers unique redirect links to track subscriptions and reward top-performing partners.
Ad Platform Comparison: A fitness brand can use redirect links in different ad platforms to determine which platform generates more sign-ups.
Email Campaign Effectiveness: An online education platform can include redirect links in email CTAs to track how many users enroll in courses through the campaign.
On the BMS Trackers page, click on the Install Instructions Tab.
Select the Redirect option.
Inform the URL to where you want to redirect the user after the event is captured.
Use the generated URL just as you would use the URL you provided.
After installing your events' trackers you should start receiving data from them, it's possible to follow this process on the metrics tab.
AppsFlyer is a mobile attribution and marketing analytics platform. It enables businesses to measure and analyze the performance of their mobile advertising campaigns by attributing app installs, in-app events, and conversions to the respective marketing channels or campaigns responsible for generating them.
The platform also offers precise attribution solutions, allowing marketers to identify the sources of app installs, in-app events, and conversions—whether from the BMS network, other ad channels, or organic sources.
These are some advantages of integrating BMS with AppsFlyer:
Powerful Insights: Gain access to detailed data on user behavior, campaign performance, return on investment (ROI), and customer lifetime value (LTV).
Use Cases: Supports a variety of scenarios, including optimizing marketing campaigns, improving user acquisition strategies, and enhancing retention efforts.
AppsFlyer is a platform that tracks user interactions and campaign performance for apps, providing key insights to optimize marketing strategies. Here are its main use cases:
Attribution of App Installs: AppsFlyer can track which campaigns drive the most app installs, helping marketers allocate budgets to the most effective channels.
In-App Event Tracking: AppsFlyer can monitor user actions within the app, such as purchases or content views, providing insights to optimize user engagement.
Fraud Detection: AppsFlyer’s anti-fraud tools can detect and prevent fraudulent installs or clicks, ensuring reliable campaign performance and protecting ROI.
After creating your account and setting up your app in AppsFlyer, it is time to add BMS as a partner marketplace to send your app's data to our platform. On the AppsFlyer homepage, navigate to the menu on the left, click on Collaborate, and then select Partner Marketplace.
Search for Blue Media Services LTDA using the search bar and select this option in the results list.
Default postbacks are attribution postbacks sent for user actions, such as install, re-install, etc. Select how to send the configured postbacks to our platform.
In-app event postbacks: Turn this switch on to send us your in-app events data, such as add-to-cart, product-viewed, among others.
In-app event postback window: Define the period following an install, re-attribution, or re-engagement during which in-app event postbacks will be sent to our platform.
Fill in the details:
AppsFlyer event: Set a name for your event.
Mapped partner event: Copy and paste the BRN code from the BMS trackers' install instructions tab, in the 3rd step.
For users from: Select "This partner only" at the dropdown menu.
Including: Select "Value & no revenue" at the dropdown menu.
Add as many events as you need to.
After completing these steps, BMS will be integrated with your AppsFlyer account, and the event data from your app will start being sent to our platform.
Check out some external references that may help you through the app configuration and partner integration process:
Use the copy button to copy the script displayed.
Use the copy button to copy the image tag displayed.
Use the copy button to copy the displayed URL.
Click on to start setting up the integration.
Turn the switch on.
Click on to start adding an event.
Click on to save your integration.
Trackers are small scripts placed on your websites' codes to gather data on your users' activities, then we can use the collected data to build recommendation models for running retargeting campaigns, improving your conversions. Additionally, this data can provide valuable insights into your users' interests, facilitating the creation of more efficient ad campaigns.
Trackers will gather data about your website's activities, so it must be installed and active for a while before their data can be used for a campaign.
Fill in the details:
Name: set a name for your tracker.
Tags: set tags for your organization.
Maximum users: set the maximum number of users that should be tracked, once the limit is reached, no more new users will be added to the tracker, but the users added will still be tracked.
Maximum events per user: set the maximum number of events per user to keep track, once the limit is reached, receiving new events will cause the oldest ones to be expired.
Maximum activity age: set the number of days for the tracked users' data to be stored, after this period this data will be deleted.
Attention! Be careful when deleting trackers, this action cannot be undone and all the related data, including previously collected metrics, will also be deleted.
Configure events to be tracked and actions to be performed by the tracker when the event happens.
Configure events according to the activities performed by users on your website, or app, for example adding products to the cart, viewing products, and others.
Fill in the details:
Name: Set a name for your event.
Event ID: This field can be customized to set a different event ID, however, it is automatically filled with the event's name.
Custom Data Fields: Set data fields to be collected when the event is captured.
Fill in the details:
Name: Set a name for your action.
What to do?:
Track In Catalog: Allows you to track events based on a product catalog.
Catalog: Select the catalog you desire to use.
Track as: Select this action as it must be tracked.
Field Containing Offer IDs: Select the custom field that contains the offer ID or use a template.
Template: Insert a specific template that will be used to create a comma-separated list of offer IDs to be tracked.
Available Custom Data: Custom data fields configured on your event will be displayed here to help you build a template.
Track in Identifier Pool: This option allows you to add or remove identifiers from your pools.
Identifier Pool: Select the identifier pool you will link to this action.
Operation: Select if you want to add or remove identifiers from the pool.
Edit your events and actions to meet your business needs.
After setting up events and actions for your tracker, you have to install it on your website. This can be done by following the instructions on the install instructions tab. Check our Install Instructions article to learn more about our install methods.
After installing your trackers you should start receiving data from them, it's possible to follow this process on the metrics tab, these are the available metrics for trackers:
Click on to start creating a tracker.
Click on to save your tracker.
All the trackers' parameters are editable, click on in the same row of the tracker you want to edit, make your changes, and then click on to save them.
It's possible to archive trackers for your better organization. Click on to archive the selected tracker, visualize your archived trackers by turning on the switch "Archived" above the trackers' list. It is also possible to unarchive a tracker by clicking on .
We can also delete our trackers by clicking on the delete button in the same row as the tracker you want to delete and then confirming it by clicking on . This action cannot be undone, so please be careful. Additionally, keep in mind that recommendation models based on the deleted tracker might stop working.
On the Configuration tab, click on to start creating an event.
Click on to add an action to your event.
Click on to save your action.
Feel free to add more actions to this event, and when you're done, click on to save your event.
We can edit events by clicking on at the same row of the event to be edited on the Configuration tab, all events' parameters are available to be edited, after finishing your changes, click on to save them.
Actions' parameters are also editable, you can do this by finding the event that contains the action you want to edit on the Configuration tab, clicking on at the same row of the event, and then clicking on at the same row of the action to be edited, make your changes and click on to save your changes, then click on again to save your changes to the event, and you're done.
It's also possible to duplicate events and actions by clicking on at the same row of the event or action you need to duplicate, this feature can be useful if you need to create a new action or event while keeping some parameters of an existing one.
It's possible to delete events and actions by clicking on at the same row of the event or action that you need to delete, and then confirm the action by clicking on . This action cannot be undone, so be careful when doing it. Alternatively, it's also possible to disable events and actions by changing the switch position from to in the same row of the event or action you want to disable.
