Create builds based on your blueprints to generate dynamic banners for your campaigns. Dynamic banners are useful because they can customize what each user sees according to the parameters set, allowing for more engaging campaigns and improving expected results. For example, when running a retargeting campaign, you can create a build to generate creatives based on recommendation models, which will suggest products from your catalog based on the recent activity on your website, thereby improving your conversions.
On the BMS homepage click on Builds, under the Ad Serving section, to access the Builds page.
Before creating a build, it is necessary to create your blueprints. If you haven't done this yet, follow the instructions on the Blueprints page and then come back.
Fill in the details:
Name: Set a name for your Build.
Tags: Set tags for your organization.
Domain: Select the domain to which you want to redirect the user when he clicks on the ad.
Blueprint: Select the previously configured blueprint to start configuring its parameters.
Generated sizes: Select in which sizes your ads' banners should be generated.
Parameters: This section will change according to the selected blueprint, it will contain the same parameters configured on the blueprint, you can adjust these parameters as you observe a preview of how your dynamic banners are being generated.
The creatives tab shows you a preview of how dynamic banners are being generated by your builds.
To see a preview on the creatives tab, select at least one build from the build list by checking the box on the left side of the build's name. Selecting more than one will show you a preview of all the selected builds.
Attention: Be careful when deleting builds, this action cannot be undone and all the related data, including previously collected metrics, will also be deleted.
You can learn more about how metrics are handled by visiting the Metrics page.
The metrics displayed on the Metrics tab of the Builds page are the same as those on the Creatives page. To understand how they work and what each one means, please check our Creatives Metrics article.
Click on to start creating your Build.
Click on to save your Build.
It's possible to edit your builds by clicking on at the same row as the build you need to edit. Except for the domain, all parameters and details are available for edition.
You can also duplicate builds by clicking on at the same row as the build you need to duplicate. This is useful if you want to create a build that changes only a few details compared to an existing one while keeping the original.
Archiving builds is an option that helps you organize your builds better. To archive a build, click on at the same row as the build you need to archive. To visualize your archived builds, turn on the archived option above the builds list.
You can delete builds as well, this can be done by clicking on at the same row as the build you need to delete, selecting what should be done with the creatives generated by the build, and then clicking on to confirm the action.
Our platform offers an alternative method for creating creatives. You can create them through our Blueprints and Builds tab, by using them you will be capable of creating dynamic banners totally customizable, which will grant you freedom in creating these creatives.
Blueprints are models for creating ads quickly and efficiently. These pre-made models allow you to build ads that align with your business needs effortlessly.
Built on web design languages, Blueprints can offer you the flexibility of creating dynamic banners. Even, if you are not familiar with web development languages, you can confidently use one of the pre-made Blueprints available.
On builds, you will be using your previously created blueprint to generate creatives in bulk and customize them according to your campaign's needs.
Learn more about Blueprints and how to work with them!
Blueprints are models for creating ads quickly and efficiently. These pre-made models allow you to code dynamic banners using web development languages, creating more engaging ads and improving the expected results.
Built on web design languages, Blueprints offer the flexibility of creating dynamic banners. Even if you are not familiar with web development languages, you can confidently use one of the pre-made Blueprints available.
You will have some public blueprint models available for use, so even if you are not familiar with web development languages, you'll be able to create and use blueprints easily. You can also create a blueprint with your parameters by coding it; however, this option might require web development skills.
Fill in the Details:
Name: Set a name for your blueprint.
Tags: Set tags for your better organization.
Availability: Select if you want this blueprint to be public or private. Public blueprints will be available to everyone on BMS.
Generate Sizes: Select in which sizes this blueprint will build your creatives.
Name: Set a name for this parameters group.
Description: Set a description of the parameters group.
Parameter ID: Use this identifier to insert the provided user value into your template.
Name: Set a name to your parameter.
Description: Set a description to your parameter.
Type: Select the data type of the input:
String
Minimum Length: Set a minimum length for the input.
Maximum Length: Set a minimum length for the input.
Validation Regex: Insert the pattern used for the string validation.
Validation Message: This message is displayed to the user if the validation pattern doesn't match.
Select between the options:
Single-Line: Creates a field to enter a single line of text
Multi-Line: Creates a field that allows you to enter multiple lines of text.
Initial Value: This is the initial value the system will use when creating a new build.
Boolean
Initial Value: Check the box if the initial value is true, uncheck it if it's false.
Choice
Label: Insert the label of your parameter.
Value: Insert the value associated with the label.
Initial Value: Pick one of the configurated labels as the initial value.
Code
Type: Select the code language.
Code box: Insert your code into the code box.
Color
Initial Value: Insert the hex color code, or click on the color box to pick a color.
Number
Minimum: Insert the minimum value to be accepted.
Maximum: Insert the maximum value to be accepted.
Initial Value: Insert the initial value of the parameter.
Resource ID
Resource Type: Choose between a CS2 catalog or a CS2 Recommendation Model to use one of them as a resource for your banner.
Initial Value: Select the specific catalog or recommendation model you want to use for this parameter.
URL
Use Image Picker: Check this box to enable the image picker, in which you can pick images from your uploaded creatives, upload a new one if needed, or inform the image URL.
Initial Value: Insert the initial value for the image URL.
Continue adding parameter groups and parameters until your business needs are satisfied.
Use the available system parameters to customize your template:
Account ID: This option inserts on your template the account ID of the account where the build is created.
Banner Width: Insert the width in which the banner will be rendered.
Banner Height: Insert the height at which the banner will be rendered.
Use the available macros with your URLs, some of them are:
Unescaped Click URL: This macro will be replaced by BMS's unescaped click tracker URL. Use this option when BMS is the first click tracker on the chain.
Escaped Click URL: This macro will be replaced by BMS's escaped click tracker URL. Use this option when BMS is the second click tracker on the chain.
Double-Escaped Click URL: This macro will be replaced by BMS's double-escaped click tracker URL. Use this option when BMS is the third click tracker on the chain.
Cache Buster: This macro will be replaced by a random number that can be used for cache busting.
Escaped Ad Context: This macro will be replaced by an escaped JSON object containing data about the ad context, such as the campaign ID and users' data.
Be careful when deleting blueprints, this action cannot be undone, and builds relying on the deleted blueprint will stop working, all the related data, including previously collected metrics, will also be deleted.
Click on to start
Parameters: Click on to create a new parameters group.
Click on to save your parameter group.
After creating the parameters group, you can begin coding your banner on the code box. Then, configure the parameters of your code to align with those in the parameter group. To add a new parameter to the group click on and fill in the details:
Add as many labels as you need by clicking on .
Click on to save your parameter.
After finishing all your blueprint settings, click on to save your blueprint.
It's possible to use an existing blueprint as well. You can duplicate a blueprint you already have to reuse some of its parameters by clicking on at the same row as the blueprint you want to be duplicated. Additionally, you can use a public blueprint. Turn off the owned option, above the blueprints list, choose one of the available blueprints, and click on at the same row as the public blueprint you want to use. Turn on the owned option again, and then click on to edit the blueprint according to your business needs.
You can delete or archive blueprints according to your needs. To archive blueprints, click on at the same row as the blueprint you want to archive. To view your archived blueprints, turn on the archived option above the list of blueprints.
To delete blueprints click on at the same row as the blueprint you need to delete, then confirm the action by clicking on .
