Below are some statuses that may be assigned to your ad, along with guidance on how to identify any issues affecting them:

Adult Content

Explicit adult content is not allowed on the ad network. Some adult-oriented ads and landing pages are allowed but will be shown in limited scenarios based on user searches, user age, and local laws.

Below is a table where you can check if your creative presents any of the following examples. If it does, you will need to make adjustments to your creative before resubmitting the ad for review.

*Restriction Level:

• Moderate - Ads that feature or promote the following types of sexual content categories are moderately restricted. They will only serve based on the following conditions:
• • The user’s age, the local laws where the ad is being served, and the user’s Safe Search settings.
• Strong - Ads that feature or promote the following types of sexual content are strongly restricted. They will only serve based on the following conditions:
• • The user’s age, the local laws where the ad is being served, and the user’s Safe Search settings.
  • The user’s sexual content Search queries.
    

Once you receive a rejection for your ad, identify which example better suits your creative and make the necessary changes. After making the changes, resend the ad for review. If the changes made are correct, the ad will not be rejected.

Should you need any further information, check here.

Destination Not Crawlable

Google requires that the destination and content of ads be accessible to the Google AdsBot web crawlers, ensuring that users are redirected to the correct destination after clicking on the ad.

In this scenario, the ads would be disapproved due to an untrackable destination.

Make sure Googlebot is allowed to crawl your landing page by checking your robots.txt file.

Below are some restrictions and errors you may have and how to identify them.

Check which situation your website fits into; you may need to consult your technical team to make the necessary changes to comply with the Ad Exchange's destination requirements.

You can also check here for a broader view of how to fix that issue.

Online Gambling

The promotion of online, real-money gambling or sites that contain or link to content related to online gambling is allowed with country-specific restrictions.

Social casino game ads are allowed on the Open Auction and Deals if they comply with the policies, which will be presented shortly, and if the advertiser has been certified Social casino game ads must target approved countries and should not appeal to minors. Check local regulations for the areas you want to target.

The promotion of social casino games, which are online simulated gambling games where there is no opportunity to win anything of value, such as money or prizes, is allowed.

However, the following are not allowed:

• Social casino game destinations that offers gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game.
• Promotion of "real money gambling" destinations. This includes gambling-related advertisements that appear on your social casino game destination.

Gambling

Promoting ads for offline and online gambling is permitted. However, your ad must comply with the following:

Once you identify your method, you must comply with the rules of the country and get a certificate in order to display ads related to gambling.

Below, you can check the requirements for each country:

Restrictions According to each Country.

You will need the certificate for each country in which you are interested in publishing Ads.

For further information on how to apply for the certification, check here.

Inappropriate Content

All ads and landing pages on Authorized Buyers must be designated as "family safe" to ensure they can potentially be shown to all appropriate audiences. It is necessary to identify how your creative fits into each category below.

If your creative matches any of the examples above, you will need to make the necessary changes accordingly. Make sure your creative does not present any of the above examples. After making the required changes, resend your ad for review.

For any further information you may need, check here.

Ad Network Abuse

We want ads across our network to be useful, varied, relevant, and safe for users. Advertisers are not allowed to run ads, content, or destinations that attempt to deceive or bypass our ad review processes.

Here are some examples of practices to avoid in your ads:

Violations of this policy are taken very seriously and considered egregious, especially when they are unlawful or pose significant harm to users. In assessing compliance, Google may review multiple sources, including ads, websites, accounts, and third-party information.

For any further information you may need, check here.

Removed By Google

It is possible for a Google-approved ad to be removed later due to policy changes or errors in Google's daily checks. Google's re-evaluation might determine that your ad now violates a rule, leading to its removal.

A common solution for this situation is to resubmit your ad for review. This allows Google to either approve it again or provide the correct rejection status if it still violates a rule.

Revoked By Google

During a campaign, you might stop using some ads, and Google may revoke these ads after a period of inactivity. Google performs daily checks, and if your ad is not being used regularly, it may be revoked. Once you resubmit the ad for review, it should be approved.