Metrics
Last updated
Last updated
The main BMS products include a metrics tab. These metrics are invaluable for monitoring your campaigns' results and gathering insights about your target audience. By understanding their behaviors and preferences, you can tailor your campaigns more effectively. This deeper audience knowledge enables you to create better campaigns in the future, thereby enhancing your results and increasing brand engagement.
Additionally, metrics are essential for managing your expenses on the platform. They provide a clear view of your investments, ensuring that your budget is utilized efficiently and optimized to achieve your desired outcomes. By keeping a close eye on these metrics, you can make informed decisions and adjust your strategies to maximize the return on your marketing efforts.
Choose how you want to visualize your data. These are the visualization options available for the metrics tab:
This option displays your metrics on cards containing graphics. It's possible to export the data contained in each metric card by clicking on the desired card and then clicking on the download button .
Some metrics such as Bid Price Effective will also have the statistic option on their cards, this option allows you to visualize your data from another perspective, using the same example, for this metric we can see the average, minimum, and maximum bid price effective.
Some services will have more than one way to group the displayed data, for example, the trackers' metrics tab can be grouped by tracker or by event, different kinds of grouping data can help you to analyze every aspect of the data collected by the used services, bringing you knowledge to make more engaging campaigns, improving your results.
This feature of the metrics' tabs allows you to define a time frame and a period for visualizing the data collected in this time frame.
We can select a time frame to visualize the data gathered by the utilized services within that period. To define a time frame, click on the button that represents the desired period or use the calendar button to set a custom time frame.
Additionally, it's also possible to set a period to define measurement intervals. For example, suppose you select a time frame of 1 day and a period of 1 hour. In that case, all the results from the last day will be displayed and divided into 1 hour periods.
Coming up next, there are products that include the metrics service. To learn more about the metrics associated with each product, refer to the content below based on your product of interest:
This option will bring the same data that are on the metric cards in table format. This visualization option allows you to export the data by clicking on the download button . You can also visualize the table in full-screen mode by clicking on .
To update your results click on the refresh button .
