Creatives Metrics
Last updated
Last updated
You can learn more about how metrics are handled by visiting the Metrics page.
Once you have created your creatives and started a campaign, you will be able to check your metrics and analyze your creatives and creatives group's performance, providing you with precise data.
This metric represents the number of ads served from the Ad Server based on the end user's browser requesting the content, meaning that your ad was delivered to the publisher.
Example: In this graph, you can see that a peak of almost 700 deliveries was reached. This means your ads are being delivered to the correct audience without any restrictions on their domain. The Delivery metric is often related to the Impressions metric. After you win a bid, your ad will be served on the domain. However, if your delivery does not achieve results similar to impressions, this could be due to domain rules that block certain types of ads.
This metric represents the number of ads displayed in a browser. It indicates that the ad has been downloaded and shown in the user's browser.
Example: In this graph, you can see that a peak of nearly 650 Displays was reached. Even though your impression numbers are a bit higher, the display rate is not reaching 100%. This can be caused by the ad not being positioned well enough, causing the user to not see the ad for even a fraction of their browsing routine. Making changes to the positioning and making the creative more attractive can increase the display rate of your ads.
Number of views according to the Media Ratings Council Guidelines, 50% of the ad must be on screen for at least 1 second. This metric is only validated once the user meets the MRCG requirements.
Example: In this graph, a peak of nearly 400 Views can be seen on June 11th. If the views are close to the delivery and display numbers, you can analyze that your Ad is attractive and is achieving a branding result, since people are effectively seeing your ad. The ad must be displayed in the user's browser, and the user needs to see at least 50% of the ad for at least 1 second. If only 40% of the ad is shown, it will not count as a view.
The ratio of views to the total number of deliveries is an important metric to measure if your ads are being viewed. Based on this, you might need to change your campaign's strategy.
Example: You can see in this graph that the campaign started with an average viewability of 50% to 80%, and after some changes, reached a peak of 100% viewability. If your ads are not being viewed, you might need to check your creative and make changes, or even change the positioning of your ads to make them more visible. Keep in mind that changing the positioning can also increase the bidding price due to the spot being more competitive.
Number of clicks. If your campaign's strategy is based on clicks, pay attention to this metric and make the necessary adjustments.
Example: In this graph, you can see that a peak of almost 10 clicks was reached on certain ads. You can review this chart to identify which ads are not receiving the expected clicks and analyze how they differ from the ads that were clicked on, you also have to consider the used targets to understand in what audience your ads are performing better. A campaign based on Retargeting or Remarketing focuses on clicks to generate conversions. To achieve this, you need to create compelling creatives and may need to allocate a larger budget to ensure better positioning and target more specific audiences.
This metric measures the time it takes for the ad to load and be displayed. If your ad is too heavy, it might encounter difficulties loading on weaker devices or slower internet connections.
Example: You can see on this graph that some ads are on average taking over 3 seconds to load. If your ad is heavier or close to 2 MB, some users may experience longer loading times, resulting in delays before your ad appears. This can impact directly the visibility of your ad, potentially causing users to miss it during their browsing activities, optimizing your creative might help.
This metric measures the time it takes for a user to view the ad. By examining this metric, you can assess whether adjustments are needed regarding the placement of your ad. If users are taking too long to view your ad, it might be poorly positioned.
Example: In this metric, you can see that at the beginning of the campaign, the ads were being viewed much more quickly, largely due to their positioning. However, after some changes, the ads were taking significantly longer than intended, often extending beyond an additional 15 to 20 seconds. An ad displayed at the top of a page is much more visible than one on a side panel, which may require scrolling to view. As a result, changing the positioning of your ad will directly impact the time it takes for users to view it.
This metric measures the time it takes for a user to click on the ad. If users take too long to click, it could indicate that the ad is misplaced or not as attractive as expected. Consider making changes to enhance the attractiveness of your ad or adjusting its positioning.
Example: In this metric, you can observe that, on average, users take 1 minute and 30 seconds before clicking on an ad. If the ad is taking too long to be clicked, you should pay attention to the quality of your creative. It might be better to identify areas for improvement. Additionally, you can also use A/B Tests to assess the performance of each Ad and make multiple improvements in each test to reach a final version of that creative that gets more results. Keep monitoring your ads and make constant adjustments.
These are all the metrics available in the Creatives product for analyzing the performance of your Creatives. Additionally, when checking metrics, you can always check our to access additional information about a specific metric.
