Billing
Last updated
Last updated
As BMS is a self-service platform, our billing works differently, offering more transparency in how your bills are presented. Most platforms do not provide detailed information about each service used, which can give the impression that some services are not being charged. However, it is important to understand that every access, API call, and file stored on a platform incurs a cost.
BMS believes that showing users the exact amount they are paying for each service is essential for transparency. By doing this, users can identify where most of their money is being spent and make strategic decisions based on that information.
Example: when checking the menu in a restaurant, the restaurant typically does not provide the cost of each individual ingredient in a dish; it only displays the full price. However, in BMS, each ingredient, the amount requested, and the cost for each are all transparently displayed, allowing you to decide which ingredients you will consume.
All our products will include detailed information on the cost of each service used. BMS will not charge for features or products you are not using.
To access your bills, click on the dropdown menu on your account, and then click on .
Once you access the bills page, you will be presented with the bills for the current month.
BMS has several units to accurately count each service. Each unit works differently to present the correct usage count. Below you can find a table with detailed information on how each unit functions.
Requests
Each action performed on BMS counts as a request. This means that every time you access your creatives, click on "create a creative," or list your campaigns, all these actions will count as requests.
Time Elapsed (Hours)
All data stored in BMS, from created campaigns to media stored in your library, incur a cost. BMS charges based on the time elapsed for all data until it is deleted. The elapsed time in BMS is measured in seconds and then converted to hours, ensuring you only pay for the time you use BMS's servers.
Bytes
Files stored in BMS, which are stored or processed once an ad has been downloaded in the end user's browser, incur a cost because the files are accessed from BMS's servers. Stored files are charged based on their byte size and the duration for which they are stored. Downloaded files are charged based on their size alone.
Points
These are based on metrics. Each point marked on your metrics is registered and summed up with other metrics, which is how the metrics are charged.
Events
On the monitoring tab, there are event pipes and stores. Each event registered from created stores and pipes will be recorded and then charged based on the total number of events.
Account ID - Current Account ID's Bills
Period - The period in which the current bills are being selected
Last Update - Shows when the charges per service were last updated.
Status - The current status of your selected bill. Once the bill for the selected month is closed, it will be presented with the current status.
By expanding a product, you will see a detailed view of each service used within that product. This option provided by BMS allows users to control their expenses and identify areas to avoid unnecessary use. Through BMS's transparency, users can check all services used, the total price, and the amount of usage processed.
If you own an organization, you will see the charges for each account, with the possibility to review all items listed for each account. This provides you with full transparency and information on each account within the organization.
On BMS, most services include a certain amount of free usage. After exceeding the established free tier, charges will apply. For example, most requests allow up to 1,000 free requests; beyond that, additional charges will be incurred for every subsequent 1,000 requests.
When creating a campaign, some features include free tiers related to storage, allowing you to run basic campaigns without costs for certain storage items. The details of the free tier are as follows:
DSP
Campaigns: 5 Campaigns per month (3,600 campaigns-hour) - Free
Ad Server
Ads Stored: Up to 30 ads per month (21,600 ad-hours) - Free
Creative Groups Stored: Up to 30 creative groups per month (21,600 creative-group-hours) - Free
Creative Stored: Up to 30 creatives per month (21,600 creative-hours) - Free
The BMS has two types of usage: Discrete Billing and Continuous Billing.
Discrete billing refers to a usage model where charges are applied for specific actions or events as they occur, rather than on a recurring or flat-rate basis. This model focuses on transparency and precision in billing, ensuring that users pay exactly for the resources and services they consume. For instance, when accessing a product and performing actions such as creating, viewing, or requesting reports, each action will be counted as an API call or request. Since BMS is a transparent platform, all requests will be shown on the bill for the corresponding product.
BMS's platform consists of multiple APIs. Each time you access a product and perform any action, it counts as one API call, indicating that the API has been used. BMS refers to an API call as a request, and it will be reflected in your billing under the corresponding product you accessed and interacted with.
This type of usage is based on a toll system. Every time you access a page, you pass through a toll and get charged for accessing the product's page. If you perform any action on the same page, it will also count as passing through a toll, thereby counting as a request.
Example: If you access the media library and upload media, it will count as one request. Similarly, downloading that media will also count as one request. After uploading an image, if you send the image link to someone else and they access the image, you will also be charged because the image is hosted on BMS's servers and linked to your account.
Below you can find some requests that fit our discrete usage model.
Example: The lines "Get Ad - First 1,000 - free" and "Get Ad - After 1,000 - $0.01 per 1,000" refer to the same service, meaning that you will have 1,000 requests for free and, after that, you will be billed on USD 0.01 per 1,000 requests.
As a result of discrete billing, when you access, create, and manage features on BMS, any uploaded media, created campaigns, ads, and creatives stored on BMS will consume space on BMS's servers. BMS incurs costs for the usage of this space, and even though all data is stored in the cloud, there is a cost associated with it that the user must pay.
While all platforms charge for the space used, BMS stands out by transparently showing exactly where the user is consuming space. This transparency enables users to make informed decisions about using less of a product or opting to store media on their own servers to avoid those charges.
This usage model is based on the real-time usage of BMS, accounting for the time a feature is actively used. For instance, a campaign active for an entire month will be charged for 720 hours of usage. If you run two campaigns for half a month and then deactivate them, you will also be charged for 720 hours since the combined usage of both campaigns will total 720 hours. BMS measures the usage time in seconds, but for billing purposes, it is converted to hours. Therefore, you will only be charged for the actual time a feature is in use.
The creations consume space because they are stored on the BMS server. Therefore, the charge will be based on the amount of space used.
This usage can be related to using a parking lot, once you arrive with your car at the parking lot, you will begin to be charged for the time elapsed, you can identify the car as a creative that has been created and the parking lot as BMS, each second your car stays in the parking lot, BMS will be counting, and once you remove your car, it will stop being charged.
Example: Once you upload a media file of 1MB, BMS will start tracking how long the media is stored and will charge for this media as long as it stays on BMS's server. If you keep 1MB of media for a month, the bill will be based on the entire period in seconds and the amount of data stored in total. If you delete the media, BMS will stop charging for it, as it is no longer consuming space.
In this section, all the products will be listed. After clicking on , the list will expand to display all charges related to that product. You can check each product separately or click on to view all products at once.
