Managing Targets
Last updated
Last updated
After creating a Campaign, you will be required to set one Target at least to run the campaign, targets are basically which kind of public you want your campaign to be displayed to, our targets work using AND rules not OR, so whenever you include a target, you will be restricting your campaign even more to your desired public.
If you set your campaign with broader targets, your budget will be spent more rapidly, since you will be receiving bid requests from a large range of publishers.
These are the targets that will work as the first filter (Location, Cookie Pools, Exchange) and will exclude other possibilities.
Example: If your objective is to target a specific audience from a Cookie Pool, your ads will only be shown to those users inside the Cookie Pool, disregarding other users.
You can choose who to show ads to based on where these users are located by either specifying the country and region or by adding geofences around specific addresses.
Location
Geographies - By selecting specific countries or regions, your ads will only appear to users accessing from those geographic locations.
Geo-fences - By selecting specific countries or regions, your ads will only appear to users accessing from those geographic locations.
Contents
Languages - By including a particular language, your ads will only appear on websites in that language.
Categories - By including specific categories, your ads will only appear on websites featuring content in those categories.
Domains - By including specific domains, your ads will only appear on those specified websites.
URL Keywords - By defining URL keywords, you can refine where your ads appear based on the URL's content.
Device
Operational Systems - By selecting specific operating systems, your ads will be displayed to users navigating the web on those systems.
Browsers - By selecting specific browsers, your ads will be displayed to users navigating the web through those browsers.
Device Types - By selecting specific device types, your ads will be displayed to users navigating the web on those devices.
Cookie Pools - By selecting specific cookie pools, your ads will target only the users who have been added to those selected pools.
Inventory
Exchange - By selecting specific ad exchanges, your ads will be displayed through those platforms.
Position - Select specific inventory positions to strategically place your ads for optimal visibility and engagement.
Viewability - Adjust the slider to set the minimum viewability threshold for ad slots. Your ads will only be matched with inventory positions where the viewability percentage is higher than the selected threshold. This allows for precise control over ad placement, ensuring your ads are only displayed in slots with a visibility level that meets or exceeds your criteria for optimal engagement and impact.
Click-through rate (CTR) - Adjust the slider to set the minimum Click-Through Rate threshold for ad slots. Your ads will only be matched with inventory where the CTR is higher than the selected threshold. This allows for precise control over ad placement, ensuring your ads are displayed in slots with the CTR level that meets or exceeds your criteria for optimal engagement and impact, the information used for this feature is BMS's database according to all campaigns that are running and collecting data, this feature works for all exchange's inventories.
Currently, our platform does not have native AI capabilities. However, feel free to use any AI tool to analyze your data and define your target. Here are a few examples of prompts you can use with your selected AI:
Prompt Example 1: "Based on the provided data, which domains should I focus my campaigns on if my objective is to increase the click-through rate?"
Prompt Example 2: "Based on the provided data, in which locations will my campaigns be more effective?"
Prompt Example 3: "Which domains, based on the provided data, should I blacklist to increase my campaigns' click-through rate"
AI can assist in setting targets aligned with your objectives. By analyzing target values, you gain insights for campaign adjustments. For instance, AI can utilize data from our Monitoring product based on your campaign results and objectives, presenting potential changes for your optimization. For example, when using an Event Pipe for ADS - Clicked, you can obtain data about which domains are receiving more clicks, allowing you to gain further insights from this information.
Before you start! It's possible to select as many filters as you wish on a single target, however, keep in mind that the difficulty of matching with a publisher will increase as you add more filters, you can also set more than one target with different filters and run your campaign for each one separately.
You can add as many targets as needed to your campaign, and you can freely turn each target on or off during the campaign to adjust it to your campaign's needs.
When creating a target, you will notice that for most of the available target options, there is an estimate of how many impressions can be achieved daily. This estimate represents the median of the daily impressions over the last 7 days.
This feature only works with inclusions and is not yet available for URL Keywords.
Example: In the picture above, you will notice that for each language, the impressions estimate is shown in the same row as the language. In this example, selecting English and Portuguese will bring you approximately 5.8 million impressions for English and approximately 2.4 million impressions for Portuguese.
Once you select multiple options within a filter, the number of impressions will be summed. After closing the editing group, the total sum will be displayed.
Example: In the picture above, you will notice that English and Portuguese were selected as languages for this target, and their estimated impressions were summed when the group was closed, resulting in a total estimate of 101.5M impressions for both languages combined. Categories and Domains have also been selected. In Categories, you will see that multiple categories were selected, resulting in 165.9M impressions when combined. For Domains, each domain you include adds to the total impressions. In this case, only two domains were selected, resulting in an average of 9.2M impressions.
To start a campaign and use your configured target, ensure the targets are enabled if you need to modify or simply stop using a specific target. You can disable it and the campaign will stop using that target immediately.
Attention! We always advise disabling the target beforehand and analyzing if it is necessary to delete or simply modify it since the action cannot be undone.
If you select more than one target, it is possible to make bulk actions.
In the selected Campaign page, Press to start creating your target.
When adding targets, pay attention to the and signs. These indicate whether you are selecting or excluding a filter for your campaign. The filters you choose will be listed in your target filter, showing what will be targeted or excluded from that specific target.
After selecting and configuring your target, click on .
If you want to reutilize a dense target but with few changes, you have the option to duplicate that target and save time, simply click on to duplicate your target and a copy of that target will be instantly created.
If a target is no longer useful for your campaign, you can click on to permanently delete the target, and a confirmation screen will be shown to you.
After selecting two or more targets, the bulk actions button will be enabled, then after clicking on the menu, you will be shown three possibilities which are: Enable, Disable and Delete targets in bulk, this helps you make more actions at once.
