BMS Documentation
  • 👋Welcome to BMS
  • Overview
    • ✨Our Features
  • Solutions
    • Creating a Branding Campaign
    • Creating a Retargeting Campaign
  • Product documentation
    • Accounts
      • Account Billing
    • Ad Server
      • Creatives
      • Creative Groups
      • Ads
        • Ad Exchange Review
          • Google Authorized Buyers
          • Xandr
      • Creative Builder
        • Blueprints
        • Builds
      • Ad Server Metrics
      • Ad Server Billing
      • Page Load Tracking Tag
    • Demand Side Platform (DSP)
      • Overview
      • Managing Campaigns
      • Managing Budgets
      • Managing Targets
      • Managing Ads
      • Real Time Tab
      • DSP Metrics
      • Campaign Billing
      • Check URL Classification
    • Data Management Platform (DMP)
      • Cookie Pools
      • Trackers
        • Install Instructions
      • Identifier Pools
      • DMP Metrics
      • DMP Billing
    • Catalog Storage Service (CS2)
      • Catalogs
      • Products
      • Import Channels
      • Recommendation Models
      • CS2 Metrics
      • CS2 Billing
    • Identity Access Management (IAM)
      • Users
      • Groups
      • API Keys
    • Media
      • Media Metrics
      • Media Billing
    • Metrics
    • Monitoring
      • Looker Studio
      • Event Stores
      • Event Pipes
      • Monitoring Metrics
      • Monitoring Billing
    • Billing
    • Tag Container
      • Tag Container Metrics
  • Third-Party Integrations
    • Webhook Tool (Zapier)
    • Google Tag Manager
    • Voluum
    • External Data Lake Sync (AWS)
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  1. Product documentation
  2. Ad Server
  3. Ads

Ad Exchange Review

Last updated 8 days ago

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Some ad exchanges require a review of your ad before displaying it in their inventory to ensure compliance with their pre-established rules. Once the review is complete, the ad exchange will inform you whether the ad is approved or rejected, along with the reason for rejection.

Reviewing ads is essential to prevent inappropriate content from being displayed on websites that do not accept such content.

Please note that sometimes an ad exchange's rejection might not provide an accurate status for your review. Therefore, make sure to resend your ad for review to double-check the rejection status.

Currently, few ad exchanges performs review on ads, these exchanges contain a helpful documentation that can guide on how to solve an ad exchange rejection. Below, you can check each ad exchange separately.

Additional Information

An Ad Exchange review is a crucial step in preparing your ads for a campaign. If you have any questions about a status that is unclear, please contact our support team.

Google Authorized Buyers
Xandr
Rejected Status
Status Rejection Example