Creating a Branding Campaign
Last updated
Last updated
Branding campaigns aim to increase the awareness of a given brand and bring the user to your website. All campaigns have this main components: a Target (what is the subset of the population that should see your campaign), a Budget (how much do you want to spend daily on the campaign) and a list of Ads (what the users should see). Follow the steps below to create your branding campaign.
In our Home Page, click on and then , fill in the details paying attention to:
The domain you choose must be the same domain selected when the ads were created.
The bid price you choose directly influences the quality of the inventory you will get access to. The more mainstream a website is, the more expensive it becomes. We recommend opting for a variable bid price so that you can get impressions in a wide variety of websites paying the market rate for each, and optimizing your daily budget. The $0.50 to $1.50 is a good starting point.
You can schedule your campaign to begin or finish at specific dates, but if you choose to have it starting in the future, you won't see any metrics or real-time data right away. We recommend setting up and testing the campaign first, then scheduling it for a future time. It's also possible to run a campaign without a finishing date.
You can leave the other fields with their default values. More details on how to optimize and further configure the campaign can be found here.
After saving the campaign, select it on the list to continue its configuration.
For your campaign to run, we need to know how much you are willing to spend daily. The system will spread your impressions throughout the entire day. In the Configuration > Budget panel, simply type the amount and save it.
New accounts are limited to spending $30 per day per campaign. If you need more than this later, you can submit a Quota Increase Request and after review your limit will be increased. You can learn more about how service quotas work in the Accounts article.
You can specify your target audience by using four main filters:
Location based: You can choose who to show ads to based on where these users are located by either specifying the country and region or by adding geofences around specific addresses.
Content based: You can choose what websites to display your ads at based on the content of the website including the language it was written in, the categories that identify what it is about, specific domains, and keywords present in the URL.
Device based: You can choose what devices to display your ads in based on the device characteristics such as its operating system, browser, and device type among others.
Inventory based: You can choose what inventory to purchase based on what ad exchange is providing the ad spaces, the position of the ad space on the website, or its past viewability.
Please note that the more filters you apply, the more specific your audience will become. We recommend that you play with these settings until you find the right targeting options that work for your campaign. You can clone existing targets to make it easier to change some aspects and monitor their performances.
You can remove or select more ads at any time.
Note: You can enable or disable your campaign at anytime and also make real time changes while having the campaign active. Any changes you make will take up to 15 seconds to take effect.
Our bidding works by crossing the information of your configured campaign's settings and bid set, so you will be getting impressions based on your campaign's configuration only.
When your campaign is active, you can go to the Real Time panel and check your campaign events happening in real time:
Impressions: The bid placed won the auction and your campaign got the right to display the ad to the end user.
Deliveries: The end user's Browser downloaded your ad from our Ad Server.
Displays: Your was displayed inside the end user's browser.
Views: The end user has seen at least 50% of your ad on his screen for 1 second at least.
Clicks: The end user clicked on your ad.
You can learn more about real-time events on the Real Time Tab Documentation page.
The data present on the real-time tab is not stored on the metrics tab, to access this data after the 15 minutes in which the data is kept there, you will need to use our monitoring services, such as event pipes and event stores. You can learn more about these services in the Monitoring article.
While real-time events are kept for 15 minutes, you can check the campaign metrics for any time interval. Metrics can take up to 5 minutes to display the most recent data.
In the metrics tab you can explore several metrics, grouping values by specific fields, change visualization between charts and tables, change time range, and download the data to analyze it in your own device.
Most relevant metrics
Budget Spent - indicates how your budget is being spent over time.
Impressions and CPM - indicates how many impressions are being made and what is the Cost-per-Mille.
Viewability - indicates the percentage of impressions that are actually being seen.
Clicks and CPC - indicates how many clicks are being made and the Cost-Per-Click.
Grouping options
Campaign: Good to compare the performance of multiple campaigns.
Ad: Check which Ad is performing better and make adjustments or remove them.
Target: Be able to see how your targets are performing and which of them can be improved or disabled.
Exchange: Get to know how the exchange is behaving and which is worth your spending your budget in.
Visualization options
Metric Cards: This manner is an easier way to view your metrics and compare them with others since they will be showing you a graphic and pointing to each group chosen.
You can learn more about metrics in the Metrics Tab Documentation page.
With a daily budget allocated, we need to know who you want to target. To create the first target, in the Configuration > Targets panel, click on the button.
With targets defined now it is the time to select the ads you want to show to your audience. In the Configuration > Ads panel, click on .
You will be presented with a list of all ads that match the campaign's domain. You can refine the search and use the to preview the ad.
Check all the ads you want to select then click on to confirm.
It is also possible to create your ads on this page, after clicking on at the ads panel, click on to create a new ad, ads created through this process will automatically use the same domain as the campaign. If you have any doubts when configuring your ads, check our Ads article, it contains more detailed information on how to create ads.
Note: If your ad has been recently created, it might have a sign, it can be related to not having a rule configured or pending approvals on Ad Exchanges. You can check what is the issue by hovering the cursor over the warning sign.
It is time to start the campaign! On the main table just switch it on by flipping the Enable toggle .
Please check that the campaign has a green check: . This symbol will change to a sign if there are any issues that would prevent the campaign from running effectively. By hovering the cursor over the exclamation mark you will be presented with the reason for the warning.
You can click on the button to get more details about each event.
Data Table: By selecting this visualization method, you can either check on your screen the data requested or download it as .csv and then make your own filters and work with the values shown. To download it simply select the visualization method and then click on to start downloading your metrics.
You can also check your metrics through the Overview page, you can reach it through the Home page or Campaigns page, simply click on , there you can choose a campaign and check its metrics in a broader view.
All metrics have a to help you identify what that metric is about.
