Real Time Tab

Learn How our Real Time Tab works.

Ad and Campaign resources have a dedicated real time monitoring tab that allows the customer to see what is being delivered in real time.

Real time tab showing ads being delivered and user interactions as they happen

The events available are:

• This event is registered any time a campaign wins the right to display an ad to the end user. This is the point where the media acquisition cost is charged.

• This event is registered when the end user's browser requests the ad content from our ad server. This is the point where the ad server cost is charged.

• This event is registered when the end user's browser loads and displays the ad on a page.

• This event is registered when at least 50% of the ad body is shown on the screen for at least 1 second.

• This event is registered when the end user clicks on the ad. For this event to be tracked you must be using the BMS Click Tracker which is enabled by default but can be disabled by editing the creative's HTML code.

Please note that the "impression" event can only be tracked for Campaigns and Ads.

When checking real time events for Creatives or Creative Groups no "impression" event can be recorded. The Ad Rules are determined only at the time of Ad Delivery. This is the point where the final creative group is selected and from it, the final creative is chosen.

You can choose what events to see by toggling the selector:

Event filter

For any event displayed on the list, you can click on the details button to see more:

Event detail screen

Here you can observe all the details for a particular event such as the user's geolocation, IP, browser and device type. The parameters for the bid, ad exchange and domain and those related to the particular campaign, target, ad, ad rule, creative group and creative alongside a preview for the creative itself.