BMS Documentation
  • 👋Welcome to BMS
  • Overview
    • ✨Our Features
  • Solutions
    • Creating a Branding Campaign
    • Creating a Retargeting Campaign
  • Product documentation
    • Accounts
      • Account Billing
    • Ad Server
      • Creatives
      • Creative Groups
      • Ads
        • Ad Exchange Review
          • Google Authorized Buyers
          • Xandr
      • Creative Builder
        • Blueprints
        • Builds
      • Ad Server Metrics
      • Ad Server Billing
      • Page Load Tracking Tag
    • Demand Side Platform (DSP)
      • Overview
      • Managing Campaigns
      • Managing Budgets
      • Managing Targets
      • Managing Ads
      • Real Time Tab
      • DSP Metrics
      • Campaign Billing
      • Check URL Classification
    • Data Management Platform (DMP)
      • Cookie Pools
      • Trackers
        • Install Instructions
      • Identifier Pools
      • DMP Metrics
      • DMP Billing
    • Catalog Storage Service (CS2)
      • Catalogs
      • Products
      • Import Channels
      • Recommendation Models
      • CS2 Metrics
      • CS2 Billing
    • Identity Access Management (IAM)
      • Users
      • Groups
      • API Keys
    • Media
      • Media Metrics
      • Media Billing
    • Metrics
    • Monitoring
      • Looker Studio
      • Event Stores
      • Event Pipes
      • Monitoring Metrics
      • Monitoring Billing
    • Billing
    • Tag Container
      • Tag Container Metrics
  • Third-Party Integrations
    • Webhook Tool (Zapier)
    • Google Tag Manager
    • Voluum
    • External Data Lake Sync (AWS)
Powered by GitBook
On this page
  • Cookie Pools
  • Trackers
  • Identifier Pools

Was this helpful?

Edit on GitHub
Export as PDF
  1. Product documentation

Data Management Platform (DMP)

Last updated 5 months ago

Was this helpful?

Use DMP to collect and manage large volumes of data about your audience's online behavior, then use this data to track your audience and define targets for customized ad campaigns.

Cookie Pools

A Cookie Pool is a collection or database of users' cookies. Cookies are tiny pieces of data stored in a user's web browser when they visit a website. These cookies record users' online behavior, preferences, and interactions with websites and services. .

Trackers

Use trackers to gather data about your website's audience's online behavior and configure events and actions to create recommendation models based on this data, allowing you to run retargeting campaigns. .

Identifier Pools

Identifier pools function much like cookie pools but are specifically designed for mobile devices, including Android smartphones, tablets, and iOS products. Each operating system employs its own unique methods to identify users effectively. .

Learn more about Cookie Pools
Learn more about Trackers
Learn more about Identifier Pools