Ads
In the Ads area, you will create the Ads for your campaign, adding the group of creatives you want to send to the Ad Exchanges for approval.
You have complete control and visualization of the status of your Ad in each of the Ad Exchanges and you can also create rules for promoting these Ads.
Managing Ads
In the dedicated ads management area, you will be able to manage your ads with ease. It is possible to create, edit, delete, archive or unarchive, and access your archived ads.
Bulk actions are available after selecting 2 or more ads. Use this option to delete, archive or send ads for review in bulk.
Creating Ads
To create ads, click on 
either in the Ads area or in the Campaigns area to get started.
On the Select Assets Tab, you will need to fulfill a domain in which your creatives will be representing, you can choose between creating new creatives or using existing creatives.
To configure your UTM Tags, check here for more information.
Creating New Creatives
When creating new creatives through our ads tab, you can click on 
to upload images. You can use existing images from your media library, upload new images directly from your computer, or insert your Web Address (URL).
After selecting your images, you will be shown your uploaded images.
Use Existing Creatives
If you wish to create new Ads based on existing Creatives, select the Use Existing Creatives tab, note that if you have previously selected any images on the Create New Creatives tab, all of your images will be discarded.
To use existing creatives, click on
and you will be presented with a list of all created creatives.
You also have the option to create a creative directly from this screen, by clicking on
.Once you have chosen all necessary creatives, click on
and all selected creatives will be listed.You can also Preview your ad by clicking on
, and if necessary, you can remove any unwanted creatives for your ad by clicking on 
.
After making all necessary changes, click on
to move to the next step.
A/B Test
On the A/B Test tab, you can decide if you will be testing your Ads to check their results, by setting different weights on each creative.
It is necessary to have more than one creative selected in order to use the A/B Test.
You can select whether you will be using the A/B Test by clicking on the
corresponding to your decision, then if necessary, set a custom Suffix to better identify your A/B creatives.After making all necessary changes, click on
to move to the next step.
Naming and Tagging
On the Naming and Tagging Strategy tab, you will be able to customize your ads' names and tags.
Copy From Assets: Uses the same name or tags from the creative itself.
Use New: Creates a new name or tag for all ads.
Append Size: By checking this option, insert the creative's size into the name.
Custom: Customize each Ad separately, naming and tagging each one.
You can check the current status of your settings by checking the Preview Editor.
After making all necessary changes, click on to move to the next step.
Rules
On your Rules tab, you will be able to set a schedule for your Ad, being able to set a starting date and ending date, as well as setting which day and time.
If no schedule is set, all of your ads will be displayed all day long every day.
To set a specific time for each day or remove a day from your schedule, click on the dropdown
.
You can set a specific time for your Ad to be displayed. If all boxes are unchecked, the selected day will be removed from your schedule.
While making changes to your schedule, our Preview Editor will display how many hours per week the ads will be displayed.
After making all necessary changes, click on
to move to the next step.
Exchanges
All ads are sent for review and need Ad Exchange approval in order to be available in your campaign.
Some Ad Exchanges do not require a review, and your Ads will be available for immediate use.
After making all necessary changes, click on
to move to the next step.
Review
Once you have followed every step correctly and made all the necessary changes, you will be able to review all your settings. If there are any adjustments required, click on 
to fix any issue.
After reviewing all of your ad creation process, click on 
to finish your ad creation.
Editing an Ad
If you need to make any necessary changes, click on 
on the ad and you will be able to edit the name and tags for your ad.
After making changes, click on 
.
Creating Ad Rules
For an Ad to work, it is necessary to create a rule, you will decide when the ad will be displayed, if you have not created the rule through our Ad Creation steps, follow the steps below.
To start creating an Ad rule, select an ad and move to the 
tab.
To create a rule, click on 
.
On your rule creation, you will be able to select the time frame in which your ad will be displayed.
Name: Inform a name for the rule.
Use Single Creative: Select this option to apply this rule to a single creative.
Use Creative Group: Select this option to apply this rule to a creative group.
Scheduling: You can schedule your ads to be displayed on certain days or time window, making it possible to fully customize when your ads will be displayed.
Display: Set a starting date and when the rule stops, you can always edit this date when necessary.
After making all necessary customizations, click on .
Once you configure your rule, a week preview will be shown as well as the hours per week that your ad will be displayed. To make any necessary changes, click on 
and you will be able to make changes.
You can create multiple rules for the same Ad, and enable or disable them as you wish. Just flip the
to decide which rules will be used.
Example: Let's say that in the first half of the month, you have a promotion for a 10% discount on products and in the second half of the month for a 20% discount. You could create two Ads with different creatives and create a period rule so that the platform makes this change automatically for you, without the need to create two different campaigns.
Exchange Reviews
Once you create your ads, it is necessary for certain exchanges to review your ad in order to display it on their inventory. You can check your exchange review status by clicking on 
.
If you did not check the Send for Review on your Ad creation, you will be able to send your ad for review by clicking on 
.
Should your ad review fail for any reason, you can check more details here on how to correctly identify the error and how to fix it.
Alternatively, you can use the bulk actions to send ads for exchange review in bulk. This option is available when selecting at least 2 ads, then clicking on 
and selecting "Send For Review".
You will also be able to select the ad exchanges before sending the ads for review in bulk. After selecting the ad exchanges, click on 
to send your ads for review.
Checking the status of an Ad
On the Ad list, you can check at a glance if there are any issues with your configuration. You can move the mouse over the warning sign to see a description of the issue.
Once all issues are addressed, the ad will display a green check.
Archiving and Unarchiving an Ad
Ads that are not being used as often can be archived by clicking on the 
button. Archiving an Ad does not prevent it from being used or displayed; it only hides it from the main view.
To see all archived ads, simply turn on the 
filter. You can unarchive 
an Ad to make it show again on the main list.
Monitoring Ads
Metrics Tab
The metrics tab will display all metrics related to the selected ads or for the whole account if no ads are selected.
Since the group by feature is available for this metrics tab, you will also be able to group your metrics by:
Ad - See the performance of each ad separately.
Rule - Check which rule is working better for your ads, making it easy to make adjustments.
Creative - See which creative is performing better and create strategies accordingly.
Creative Group - See which creative group is performing better and create strategies accordingly.
Exchange - Check the performance of an Ad Exchange and make adjustments based on that data.
Find below all metrics available for your Ads.
Real Time Tab
The real time tab will display real time events related to the selected ad.
Learn more about the real time tab.
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