Ads
Last updated
Last updated
In the Ads area, you will create the Ads for your campaign, adding the group of creatives you want to send to the Ad Exchanges for approval.
You have complete control and visualization of the status of your Ad in each of the Ad Exchanges and you can also create rules for promoting these Ads.
On the Ads page, click on the button.
On the Select Assets Tab, you will need to fulfill a domain in which your creatives will be representing, you can choose between creating new creatives or using existing creatives.
To configure your UTM Tags, check here for more information.
After selecting your images, you will be shown your uploaded images.
If you wish to create new Ads based on existing Creatives, select the Use Existing Creatives tab, note that if you have previously selected any images on the Create New Creatives tab, all of your images will be discarded.
On the A/B Test tab, you can decide if you will be testing your Ads to check their results, by setting different weights on each creative.
It is necessary to have more than one creatives selected in order to use the A/B Test.
On the Naming and Tagging Strategy tab, you will be able to customize your ads' names and tags.
Copy From Assets - Uses the same name or tags from the creative itself.
Use New - Creates a new name or tag for all ads.
Append Size - By checking this option, insert the creative's size into the name.
Custom - Customize each Ad separately, naming and tagging each one.
You can check the current status of your settings by checking the Preview Editor.
On your Rules tab, you will be able to set a schedule for your Ad, being able to set a starting date and ending date, as well as setting which day and time.
If no schedule is set, all of your ads will be displayed all day long every day.
You can set a specific time for your Ad to be displayed, if all boxes are unchecked, the selected day will be removed from your schedule.
While making changes to your schedule, our Preview Editor will display how many hours per week the ads will be displayed.
All ads are sent for review and need Ad Exchange approval in order to be available in your campaign.
Some Ad Exchanges do not require a review, and your Ads will be available for immediate use.
For an Ad to work, it is necessary to create a rule, you will decide when the ad will be displayed, if you have not created the rule through our Ad Creation steps, follow the steps below.
On your rule creation, you will be able to select the time frame in which your ad will be displayed.
Name - Set a name to your Rule, to better identify;
Creative Group - Select the creative group in which your rule will be used;
Scheduling - You can schedule your ads to be displayed on certain days or time window, making it possible to fully customize when your ads will be displayed.
Display - Set a starting date and when the rule stops, you can always edit this date when necessary.
If you do not change the rule, the platform will understand that your creative will run during the campaign period, on all days of the week, and at any time. This area allows you to create periods for Ads to run within the same campaign, as well as their times and days of the week.
Example: Let's say that in the first half of the month, you have a promotion for a 10% discount on products and in the second half of the month for a 20% discount. You could create two Ads with different creatives and create a period rule so that the platform makes this change automatically for you, without the need to create two different campaigns;
Should your ad review fail for any reason, you can check more details here on how to correctly identify the error and how to fix it.
On the Ad list, you can check at a glance if there are any issues with your configuration. You can move the mouse over the warning sign to see a description of the issue.
Once all issues are addressed the ad will display a green check.
The metrics tab will display all metrics related to the selected ads or for the whole account if no ads are selected.
Learn more about the metrics tab.
The real time tab will display real time events related to the selected ad.
Learn more about the real time tab.
To create ads, click on either in the Ads area or in the Campaigns area to get started.
When creating new creatives through our ads tab, you can click on to upload images. You can use existing images from your media library, upload new images directly from your computer, or insert your Web Address (URL).
To use existing creatives, click on and you will be presented with a list of all created creatives.
You also have the option to create a creative directly from this screen, by clicking on .
Once you have chosen all necessary creatives, click on and all selected creatives will be listed.
You can also Preview your ad by clicking on , and if necessary, you can remove any unwanted creatives for your ad by clicking on .
After making all necessary changes, click on to move to the next step.
You can select whether you will be using the A/B Test by clicking on the corresponding to your decision, then if necessary, set a custom Suffix to better identify your A/B creatives.
After making all necessary changes, click on to move to the next step.
After making all necessary changes, click on to move to the next step.
To set a specific time for each day, or remove a day from your schedule, click on the dropdown .
After making all necessary changes, click on to move to the next step.
After making all necessary changes, click on to move to the next step.
Once you have followed every step correctly and made all the necessary changes, you will be able to review all your settings. If there are any adjustments required, click on to fix any issue.
After reviewing all of your ad creation process, click on to finish your ad creation.
If you need to make any necessary changes, click on on the ad and you will be able to edit the name and tags for your ad.
After making changes, click on .
To start creating an Ad rule, select an ad and move to the tab.
To create a rule, click on
After making all necessary customizations, click on .
Once you configure your rule, a week preview will be shown as well as the hours per week that your ad will be displayed. To make any necessary changes, click on and you will be able to make changes.
You can create multiple rules for the same Ad, and enable or disable them as you wish. Just flip the to decide which rules will be used.
Once you create your ads, it is necessary for certain exchanges to review your ad in order to display it on their inventory, you can check your exchange review status by clicking on .
If you did not check the Send for Review on your Ad creation, you will be able to send your ad for review by clicking on .
Ads that are not being used as often can be archived by clicking on the button. Archiving an Ad does not prevent it from being used or displayed, just hides it from the main view.
To see all archived ads simply turn on the filter. You can unarchive an Ad to make it show again on the main list.
