Page Load Tracking Tag
Last updated
Last updated
The Page Load Tracking Tag enables you to measure the effectiveness of your ads by tracking whether users who click on them land on your website. This feature provides insights into how well your ad clicks translate into genuine website visits. It helps you understand and optimize user engagement with your ads.
To access our Page Load Tracking Tag feature, check the Ad Server's tools menu.
Once you add this tag to your website, it begins tracking the entire journey from when a user clicks on your ad to when your webpage fully loads. It records the time taken for this process and gathers crucial metrics, such as the total number of page loads, the conversion rate of clicks to page loads, the average cost per page load, and the average time from click to page load.
There are 2 installation methods available: Google Tag Manager and Direct on The Page. For both options there is an installing tutorial on the platform, follow the steps provided for each option on their respective tabs.
Google Tag Manager:
Directly on the page:
Installing this tag is crucial for gaining clear insights into your ad performance and user behavior. It also plays a key role in our anti-fraud detection system by automatically blocking sites that generate clicks without delivering users to the intended destination. This protection helps safeguard you from fraudulent activity. By using the data provided, you can make informed decisions, refine your ads, and enhance the user experience. Overall, this tag ensures every click is accurately tracked, making your marketing efforts more effective and secure.
The results of using this feature can be tracked through specific metrics designed for it. You can find an explanation of these metrics on the Page Load Metrics page.
