BMS Documentation
  • 👋Welcome to BMS
  • Overview
    • ✨Our Features
  • Solutions
    • Creating a Branding Campaign
    • Creating a Retargeting Campaign
  • Product documentation
    • Accounts
      • Account Billing
    • Ad Server
      • Creatives
      • Creative Groups
      • Ads
        • Ad Exchange Review
          • Google Authorized Buyers
          • Xandr
      • Creative Builder
        • Blueprints
        • Builds
      • Ad Server Metrics
      • Ad Server Billing
      • Page Load Tracking Tag
    • Demand Side Platform (DSP)
      • Overview
      • Managing Campaigns
      • Managing Budgets
      • Managing Targets
      • Managing Ads
      • Real Time Tab
      • DSP Metrics
      • Campaign Billing
      • Check URL Classification
    • Data Management Platform (DMP)
      • Cookie Pools
      • Trackers
        • Install Instructions
      • Identifier Pools
      • DMP Metrics
      • DMP Billing
    • Catalog Storage Service (CS2)
      • Catalogs
      • Products
      • Import Channels
      • Recommendation Models
      • CS2 Metrics
      • CS2 Billing
    • Identity Access Management (IAM)
      • Users
      • Groups
      • API Keys
    • Media
      • Media Metrics
      • Media Billing
    • Metrics
    • Monitoring
      • Looker Studio
      • Event Stores
      • Event Pipes
      • Monitoring Metrics
      • Monitoring Billing
    • Billing
    • Tag Container
      • Tag Container Metrics
  • Third-Party Integrations
    • Webhook Tool (Zapier)
    • Google Tag Manager
    • Voluum
    • External Data Lake Sync (AWS)
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  1. Product documentation
  2. Demand Side Platform (DSP)

Overview

Last updated 2 months ago

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Overview Metrics

You can have a more precise view of your campaign by checking the tab. Here you will be presented with the most valuable metrics of a campaign, which can be divided by Targets, Ads, Creative Groups, and Creatives.

It is possible to select a campaign and then choose a specific date to view the overview for that period.

After selecting a campaign and a period, you will be presented with an overview of that campaign, including all targets, ads, creative groups, and creatives that are impacting the campaign, and how they are performing.

It is also possible to check the top domains, apps, countries, regions, cities and devices for each campaign through the Overview tab. It presents the most relevant metrics and shows how each one is performing, providing you with valuable data to make strategic decisions.

Some results might appear as "unspecified" due to user privacy settings or a lack of precise location data. However, ads are still delivered within the configured target. For example, if targeting a country, ads will only appear there, but results by region or city might show as "unspecified."

To better understand the metrics displayed on the overview page, visit our .

Campaign Metrics Tab
Campaign Overview
Overview Display
Ranking Display